So much of our time is spent finding out new, flashy facts about current trends, whether in the business industry or personal space, that it's easy to want to always be getting "the scoop" on new fads in your market. However, paying attention to only these topics has a negative effect on how your website and business is portrayed online, especially when it comes to search engine optimization and website content. That's where evergreen content comes in.
As it's understood in the marketing world, evergreen content is both articles and publications that remain fresh and enticing over a long period of time. These types of stories or blogs should always remain interesting to prospective readers, rather than quickly dating themselves as many articles tend to do. So much of our quickly-paced social media lives centers around new, fresh content that it's easy to forget about the staples that bring readers back time and time again.
When it comes to search engine optimization, evergreen content can promote your website in ways that trendy content sometimes can't. More general searches are likely to pull up some of your evergreen content that was published over a year ago, whereas searches with specific dates or timespans can be more lucrative with brand new content.
Though the different types of evergreen content may vary, the basic principles remain the same. Ask yourself: "Is the content I'm producing something that will be relevant in one, two, or five years from now?” If the answer is yes, you most likely have something that can be considered evergreen.
If we put this content into categories, evergreen content could include:
In the same sense, some things to keep in mind that can quickly date an article, include:
One of the most important factors of writing evergreen content is choosing a topic that won't age too poorly. Once you've selected your topic, make sure that you're not using facts or statistics within the content that can quickly date your information. Focus on content that informs users and answers questions about your products and services. You'll also want to use links to other articles on your website as often as possible. Not only does this create a better SEO rankings, but it also leads users to more information on your website that can hopefully also be considered evergreen content.
Evergreen content is important, but don't get hung up on only producing this type of article. Relevant, timely, and trend-based writing, in combination with evergreen content, is what can best improve your site's rating and get it ranked higher on search engines. Vary your content between the two and you're certain to see a larger payoff in the visibility and clickability of your brand and website.
For those looking for a boost in their digital marketing strategy, let fishbat help you to promote your brand and get your business out there. Whether it's an evergreen content strategy, video ad campaign, or planning your brand development, let the marketing experts at fishbat help grow your business. Contact us today to talk with us about your marketing needs and find out how we can help!
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