How to Repurpose Content: 5 Tips to Make the Most of Your Content Marketing Strategy

Feb 22, 2019 -- Posted by : emily

Image showing how to repurpose content on blogs, video, ads, and social media

Are you generating enough content but still feel like you are not reaching enough prospects? Well, repurposing content may be just the thing you need to reach more potential customers. Repurposing content involves recycling original content to fit audiences on a different platform. While most websites are good at blog content, some people prefer infographics to blogs. Repurposing content allows you to use the same content for different audiences without having to worry about creating new content every day. This content marketing strategy allows you to use the same material on a wide array of platforms, broadening your reach and allowing you to engage with a wider audience. Now, you must be wondering how to repurpose content in the first place. Here are 5 tips to help you get started:

1.Turn blog content into social media posts

Photo showing how social media platforms can be used when repurposing content

Do you have a blog content that you wrote so well but you feel it has not reached enough people? Do not despair. You can use the same content on various social media platforms in order to reach a more vibrant crowd. Unlike blog content that is usually lengthy and in-depth, social media posts are snackable; short and sweet, which allows you to break one blog post into numerous social media posts.

If, for instance, you wrote a 10-point blog post on the benefits of SEO, you can break it into 3-point social media posts. Repurpose your blog content and posting on social media platforms such as Facebook, Twitter, Google+, and Instagram gives you the opportunity to reach new prospects who may not have known your blog even existed.

2.Turn your website content into videos

Image showing a content marketing agency creating a vlog to help repurpose content

How many times have you headed to YouTube for quick DIY content? Well, most of the materials you imbibe on YouTube were first in text form before they were converted into video. 65% of learners are best suited for visual content. Therefore, if you intend to make a tutorial, or an instructional piece of content, creating a video will be the most appropriate. Turning your website content into videos opens your market to the world of robust video content platforms, with one large advantage – zero plagiarism implications. Once you turn text content into video content, the search engines treat it as original content. Some of the best video sites you can consider to engage users with your new content include:

  • Vimeo
  • YouTube
  • Dailymotion
  • Instagram
  • Facebook

3. Post alternative versions of your blog content on medium, LinkedIn and other platforms

Once you have posted an original content on your blog, its usefulness doesn't end there. With a little tweaking and rewriting, you can create numerous versions of the original material and use it on other content platforms like LinkedIn, HubPages, medium, guest blogs, and blogger. Once you know how to repurpose content for different platforms and the audiences on each platform, you can never run out of content.

However, taking content from one text content platform to another can implicate you with plagiarism issues. Make sure you run the different versions you have created on a plagiarism checker to ensure they are 100% unique before posting them on these platforms since plagiarism can get your site blacklisted or penalize your site with poor rankings.

4. Turn blog content into audio files

Who doesn't love to listen to a podcast while driving? Value-adding content is welcome in any form. Have you ever asked yourself why authors are turning their books into audio books? Well, people love to listen to audio content because it is less disruptive. You can listen to an audio motivation speech while at your desk crashing figures, or a murder mystery while at the gym! Turning your website content into audio files helps you to grow your reach by allowing a wider audience to engage with your content in a convenient way, without putting you at risk of plagiarism. Some of the best audio platforms where you can post audio files include:

  • Podcast
  • Soundcloud
  • Stitcher
  • Overcast
  • Podcast Digital

5. Turn website content into presentations

Once you have created a lengthy blog post, you can break it down into presentations (slideshows or PDF). Repurposing your content into presentations makes it easier for the audience to skim through, rather than projecting thick paragraphs on a whiteboard and expecting your audience to read through and retain the information quickly. Apart from live presentations, slideshows can also be posted on the following platforms to increase reach and content engagement:

  • Slideshare
  • PDF Cast
  • Scribd
  • Your Website

Repurposing content is a sure way to enrich your content marketing and cater to different audiences, without having to create brand new content each time. While content repurposing helps you keep your marketing strategies on fire, you might need a content marketing agency with the tools and experience to optimize your content for greater traffic. Here at fishbat, we have the right team to take your content marketing to new heights – contact us today for a free consultation.