How to Advertise on Facebook for Real Estate

Aug 9, 2019 -- Posted by : emily

As a real estate agent, you know the importance of advertising. Let’s face it, how can you sell a house if you have no one to sell it to? To expand your reach and advertise to a bigger group of potential clients, add Facebook to your list of promotional tactics. On average, individuals spend 35 minutes per day on Facebook, giving realtors an ever better chance to grasp the attention of potential home buyers.

Real estate advertising on Facebook is a great, cost-effective way to get more clients. If you are looking for how to advertise on Facebook for real estate, then keep reading for some of our tips.

Get Visual

Remember that you only have about two seconds to catch someone’s attention. After that they continue to scroll down the rest of their feed. Just like any other kind of advertisement, the more captivating it is, the more likely the viewer will stop scrolling to take a closer look at what you’re promoting. Make sure your advertisement aligns with the audience you’re trying to reach, though. For instance, if you are trying to advertise to young couples starting a family, including a picture of a nursery room is an excellent way to draw them in.

When people are searching for a new home, they tend to fall in love with a specific type that they see either in a magazine or on a local street. Once a house stands out to them, they start picturing their happy family living there, the dog running around the yard, and so on. Real estate advertising on Facebook is a fantastic way to lure potential buyers in, if done the right way.

Pictures can be deceiving. While nothing is better than physically being at the property to look around, a video is the next best thing you can offer. Showing a video of the house as opposed to pictures gives your potential clients a more realistic view and feel to the property. Since both real estate and Facebook are big visuals, bring your properties to life through videos. Whether you use images or shoot a video for your advertisements, make sure you choose the highest quality, because first impressions are everything.

Target the Right Audience

When it comes to advertising towards an audience on Facebook, the best target is a narrow one. If you are based out of Los Angeles, for example, you don’t want to be advertising homes for sale in Charleston. Granted, there are sometimes cases where people will relocate for business, retirement, or other personal reasons. However, it is much more common that individuals are buying a home within a given city or area. Not maintaining any type of relevancy will only cost you more money at the end of the day.

Use Facebook’s geo-targeting tool to target a whole city or zip code. With Facebook, you can reach whatever particular audience you are targeting because of the many options that the platform provides. Targeting can even be narrowed down to anything relating to income, first time homebuyers, or general demographics.

Connect With Clients

The images and language you might use for millennials who are buying their first home is probably going to be different from what you would advertise to someone reaching retirement. Consider what emotions you can tap into with every audience that you advertise real estate to. Learning how to advertise on Facebook for real estate is important but establishing a relationship with your clients is just as beneficial for the long run.

While you are connecting with your clients you need to gain their trust. A great way to do this is by including testimonials in your advertisements and let your happy customers do all of the talking. Yes, you can brag about how awesome you are as a person and how successful you are as a realtor, but it won’t get you far. When it comes through a non-biased party, clients are more likely to value the testimonial.

Carousel Ads

Facebook is kind enough to offer us a carousel format for all our advertising needs. It allows you to display numerous images, that way viewers can scroll through all of them at once. This tactic is fantastic for real estate marketing firms since it can simultaneously advertise multiple listings. You can decide if you want to show more than one home, or you can even show all of the rooms to one listing. Carousel advertisements are the definition of killing two birds with one stone.

Easy, Peasy, Lemon Squeezy

Don’t try to sound sophisticated using words that no one can pronounce. Keep your advertisements easy to read, otherwise your ad will be overlooked. That’s especially true when creating real estate Facebook ads. When writing up your advertisement, a 4th grader should be able to read and understand it easily. When advertising on Facebook, your goal is to clearly convey a message as fast as possible and long sentences with big words definitely won’t do that for you.

This goes without saying but be transparent. It’s always better to be upfront from the beginning. Even just by listing the price, location, and number of bedrooms right off the bat will help you in the long run. You should never want your client to feel they are being deceived. If a bathroom in one of your listings is huge but needs to be gutted completely, tell the client in the beginning. Don’t let them figure it out on their own way after the fact.

Facebook advertising for real estate doesn’t have to be a dreadful or draining process. Take these tips on how to improve your social media advertising on Facebook for real estate, have fun with it, and your listings will fly off the market in no time.