There’s a lot of talk around messaging chat bots these days. But don’t worry, this isn’t another one of those “bots will take the place of all your human employees and skyrocket your revenue overnight!!!!” posts. Instead, we’re going to take a realistic look at chat bots, specifically how to use Facebook Messenger for your business.
Odds are you have Facebook worked into your digital marketing plan in some capacity, whether it be through organic social media, paid ads, Facebook Live videos, or some other creative use. However, Facebook Messenger marketing is something that’s pretty new to a lot of businesses. Don’t let your fear of a robot apocalypse stop you from adding this tool to your repertoire, as it can be really beneficial.
There has already been an increase in the use of Facebook Messenger chat bots for starting brand conversations and generating leads from ads, but now there’s an even more engaging way to use it – replacing email newsletters.
Before we get into the fine print of Facebook Messenger marketing for newsletters, let’s take a step back and talk a little bit about Facebook Messenger bots in general.
Facebook uses Artificial Intelligence (AI) to automate messaging services and have real conversations with real people. Without a person behind the screen, these chats are able to respond to questions, understand basic commands, and execute simple tasks. They’re really successful for a lot of brands because, let’s face it, nobody wants to have to make a phone call and wait on hold to have their questions answered anymore.
There are a few key advantages to using Messenger bots as the primary way to communicate with your audience. Here are the top ones you should be taking into consideration:
When compared to traditional email marketing tools and strategies, Messenger chat bots provide benefits that can’t be ignored.
Hopefully by now you’re convinced that Messenger bots are great tools for your digital marketing strategy. Now let’s look more closely at how to use Facebook Messenger for your business.
Just as you can set up an email marketing campaign, you can send newsletter and drip-campaigns through Facebook Messenger. Within the chat, you can give people the option to opt in or opt out of your communication, send quick updates, and share relevant content. Be sure to communicate in regular intervals, rather than annoying people with constant messages or leaving them hanging so long they forget about you. Remember, the same principles apply to Messenger newsletters as email newsletters – proper frequently, engaging first line, etc.
To get the absolute most out of Facebook Messenger marketing, keep the following best practices in mind:
If you are unsure of how to get started with Facebook Messenger marketing, be sure to enlist the help of a Facebook marketing agency. If done correctly, Messenger can be an extremely valuable tool to transform the way you communicate with your audience.
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