How to Write a Company Blog Post

Jun 7, 2019 -- Posted by : emily

Writing a blog post for your company can seem incredibly intimidating at first, especially when you have little to no writing experience. Remember that it’s essential to plan when writing a company blog post. More importantly, writing the blog post to help the audience versus writing to have content for your company’s blog can make your post more engaging and pleasant to read. Read on for tips on developing a blog post strategy and creating engaging posts for your brand.

Know Your Audience

Even if you know your brand’s target audience inside-and-out, do you understand them? It can be helpful to research attributes and characteristics of your target audience, and always keep them in mind as you plan out the blog post and develop a strategy for the piece. Creating personas of your target audience can also help determine how in-depth or advanced your post will discuss. For example, when writing a post that has a seasoned user in mind, it might be a good idea to discuss the topic at-hand in detail while avoiding oversimplification.

Outline Your Topic


With these tips, you’ll be writing like a pro for your brand’s blog in no time. Developing a blog post strategy doesn’t have to be a daunting task, and once you get the hang of it, can be a fun and rewarding part of your job that informs visitors and attracts readers to your company’s website.