Is “Quality of Life” Indicative of Nintendo’s Marketing?

Mar 12, 2014, 8:38 PM

​With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating…

Nintendo’s Mobile Efforts: Salvation or Ignorance?

Jan 30, 2014, 9:46 PM

​With the current generation of gaming platforms on the market, Sony and Microsoft seem to have so much attention on them that it’s easy to forget about Nintendo. It’s not for any supposed lack of quality, either; the titles that Nintendo creates are still…

Potential Sony VR Plans: Broad View or Tunnel Vision?

Sep 4, 2013, 2:45 PM

​In 1995, the Virtual Boy was released to the masses and it was one of the first forays into “virtual reality” in relation to video games, 3D technology being seen at the time as well. Nintendo attempted to create something that would spark a revolution…

3 Ways for Nintendo to Cover All Bases

Aug 21, 2013, 2:00 PM

​If you were to look at the entirety of Nintendo, you will see that the company has been enjoying success. All you have to do is look at the trailblazer that the 3DS has become recently. In fact, Nintendo recently announced that the glasses-free 3D…

Unlocking Gaming Regions Through Social Media

Jul 6, 2013, 2:01 AM

​It’s amazing what power in numbers can do, especially when it comes to the gaming world. For those of you who have been keeping track with the Xbox One, you will know that it wasn’t long ago that Microsoft announced that the previous DRM policies would be…

Social Media and U: How Nintendo is Connecting the Masses through Social Networking

Jun 26, 2013, 2:00 PM

​Gamers around the world gathered to watch coverage from the annual Electronic Entertainment Exposition (E3) in Los Angeles last week. The expo has been hosted annually since 1995 and been the most popular video game event for years.

Social Media – The Ultimate Experience in Customer Service

Apr 26, 2013, 6:21 PM

​What do your “Likes” mean to you? When we “like” our favorite product on Facebook, we’re not simply telling everyone in digital land what our interests include. No: what we expect from those “Likes” is the interpersonal relationships we experience every…

Wii U May Need a Virtual Overhaul

Mar 27, 2013, 7:54 PM

​Just because you love something doesn’t mean you can’t critique it. I feel like diehard fans of the Wii U have been quiet about the problems faced with Nintendo’s handheld gaming device. I could ignore the drought of games with this system in addition to…