In general terms, content scheduling is the process by which content is uploaded so that it may be published in the future. This has become an incredibly common practice across social media marketing agencies that use Facebook, Instagram, and other such platforms to service clients. Simply put, it has become one of the standard practices that agencies use. Content scheduling offers a number of unique benefits, some of which stand out more than others but are nonetheless worth noting. In fact, these may be enough to convince you to implement this service for your own business needs.
The value of social media in general can’t be ignored. For context, did you know that nearly 80 percent of all Internet users are active on social media in one form or another? Keep in mind that the majority of these users are on social media daily, whether it’s to check their feeds, interact with posts, or research companies, just to name a few actions. When it comes to business ownership, social media is an incredible tool, not only for customer interaction but content dissemination as well. The latter can be tricky, however, which is where content scheduling comes into play. For those that are looking for reasons to utilize said service, keep the following points in mind.
Why Use Content Scheduling?
It saves time.
One of the most important reasons to use content scheduling is that it’s an effective time-saving measure. It can take several minutes per day to post a piece of content on different social media channels, which takes you away from your other daily tasks. When considering the management of multiple social media channels, it’s easy to see why one may wish to schedule content ahead of time. Before a new month kicks off, take the time to map out your social media posts and schedule them across different platforms. This will greatly improve your efficiency.
It helps you, as a business owner, build a better digital strategy.
To say that strategy is integral to social media marketing would be an understatement. Keep in mind that while creating content takes time and effort, the same can be said for learning about social media in general. What kinds of content will your audience like? When are users most likely to engage with said content? Content scheduling will help you better plan out your social media content, whether in regard to informational posts, promotions, or contests, among other examples. If you’re looking to refine your digital strategy, scheduling content ahead of time goes a long way.
You can create better content, even repurposing previous material.
Lastly, content scheduling can help you improve the quality of your content. Information about your audience, as mentioned earlier, provides greater insight into what your social content should be. Thus, you can better tailor it to the audience in question, motivating them to interact with your posts. Furthermore, you can repurpose old content, provided it’s still relevant. For instance, consider taking information from previous text posts and compiling it into an infographic that will be equal parts detail-rich and shareable. Content scheduling can greatly improve the quality of your content.
As you can see, there are many advantages to scheduling your content ahead of time. With that said, there are a few points to consider so that as few mistakes as possible are made. First, if you’re including hyperlinks in your content, confirm that said links are functional. Not only do broken links hinder the user experience but they are counterproductive from a technical standpoint, even negatively impacting your SEO. Second, exercise social awareness so that you don’t inadvertently publish content that’s either insensitive or irrelevant to your audience. These points will help you schedule content easier, not to mention to a greater level of effectiveness.
These are just a few things to know about content scheduling across a number of social media platforms. Are you looking to utilize this service for your short and long-term needs? If so, consider working alongside a professional. If you’re a business owner in the New York area, it would be in your best interest to speak to a Long Island marketing specialist or agency. From there, they’ll be able to perform a consultation, determining the value of not only content scheduling but other digital marketing services. The sooner you get in touch, the sooner you can maximize the services in question.
About fishbat: fishbat is a full-service New York online marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
