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Facebook Introduces Live Insights

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​In a move that seems to be coming later than it should have, Facebook is introducing insights that will update in real-time. This change comes shortly after the Facebook insights platform was experiencing some major delays in updating their data, which was apparently because Facebook was gearing up to make this switch. This move comes as Facebook is gearing up for its IPO and making some changes to its ad platform.

In a move that seems to be coming later than it should have, Facebook is introducing insights that will update in real-time. This change comes shortly after the Facebook insights platform was experiencing some major delays in updating their data, which was apparently because Facebook was gearing up to make this switch. This move comes as Facebook is gearing up for its IPO and making some changes to its ad platform.

The change will be a blessing for marketers. Instead of waiting for a few days to see how effective certain posts and strategies are, brands will be able to pivot quickly and effectively. If a specific post or strategy is working well, they’ll now be able to see that immediately and try to work similar ideas into their overall plan. The same goes for strategies that are proving to be ineffective. They can now be spotted and tweaked quicker and more effectively than ever before.

The ability to pivot in social media is crucial. A dislike is always just one click away and you need to always be rethinking your overall strategy. That’s one of the great things that separates social media from traditional media, the ability to change on the fly. You can’t create a new television campaign in a day, but you can definitely adjust your social media strategy that quickly.

This is a great change for Facebook insights, but it seems like it is coming later than it should have. For something as constant and instant as social media the analytics should have always been presented in a real-time format. Beggars can’t be choosers and it’s nice to receive the change a little late instead of not at all.

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