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Facebook Now Charging Businesses to Run Offers

​Earlier this year, Facebook launched Facebook Offers, which allowed local businesses and retailers to send deals to their fans. On September 20, 2012, Facebook announced that it is beginning to charge for merchants to disperse offers to their fans. In order to use the service, merchants are required to spend at least $5 in ads to promote their offer. All pages with 400 or more fans will have access offers, with the exception of pages in Japan, which will have to wait another week.

Earlier this year, Facebook launched Facebook Offers, which allowed local businesses and retailers to send deals to their fans. On September 20, 2012, Facebook announced that it is beginning to charge for merchants to disperse offers to their fans. In order to use the service, merchants are required to spend at least $5 in ads to promote their offer. All pages with 400 or more fans will have access offers, with the exception of pages in Japan, which will have to wait another week.

Appearance-wise, there are three parts to a Facebook Offer.

  • Headline text: 90 characters
  • Terms and conditions text: 900 characters
  • Offer image size: 90 x 90 pixels

Facebook Offers is the successor to Facebook Deals, which was shut down earlier this year. From what I can tell so far, Offers is a much more sophisticated platform than Deals. It allows merchants to send email confirmations to individuals who claim the offers, and attach a bar code for an in-store promotion or track online promotions through redemption codes. Facebook Offers create a story on the news feed when a user claims it, which is useful for organic growth. For companies that engage in social media marketing, Facebook Offers is at least worth a try. The cost associated actually benefits merchants because it is purchased in the form of targeted ads.

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