Golf and the Social Media World

Apr 13, 2012 -- Posted by : admin

Golf: a lifetime sport which is characterized by retired seniors, professional scandals, and more boring than watching paint dry. But what about those people who aren’t characterized in that definition and love golf? For example, those people who are in their 20’s and 30’s and can crush a ball. Not only does this demographic love golf, but most importantly, they are probably on a social media site.

It is difficult for people to watch golf, and rightfully so. Unless you are truly an avid golfer, watching a tournament on TV can be monotonous. So what can the PGA do to make it interesting? Currently, the PGA Tour does indeed have a Facebook page. But much like their TV programming, it’s boring! They constantly post comments, pictures, and contests, but for some reason it’s just... dull.

Golf also takes on a different persona when it comes to the professional players. When Tiger Woods had his huge debacle and was shown on the media everywhere, it messed up his game terribly. People and other professionals were Tweeting and posting horrendous things about the man. Regardless of what someone does in their personal life, don’t go trashing the guy on social media just to post something! Leave the guy alone.

As a golfer, it is disheartening to see such a large part of my life be lackluster in what it can offer to the rest of the world, those interested and uninterested. It was unfortunate that the media used someone else’s mess up as a way to gain traction in the golf industry. For us golfers, it stunk because Tiger was one of the only reasons why we watched golf to begin with. When he stopped playing, it was so boring that even ratings declined.

Golf needs to pick up in the social media world and keep moving. When it comes to pace of play, it’s time to speed up!