Not everyone can be naturally creative when they are sitting around thinking about how to approach a project. If you show an artist other creative projects they will often generate great ideas after receiving the necessary inspiration. Google has launched a new website that wants to highlight the creativity of others and also inspire creativity within you. This is what Google is hoping to achieve with their Creative Sandbox site.
Not everyone can be naturally creative when they are sitting around thinking about how to approach a project. If you show an artist other creative projects they will often generate great ideas after receiving the necessary inspiration. Google has launched a new website that wants to highlight the creativity of others and also inspire creativity within you. This is what Google is hoping to achieve with their Creative Sandbox site.
The site aims to inspire, providing you with examples of various campaigns that are out of the ordinary and were successful. When you click to view a campaign you can learn more about each campaign, see how technology was used in a creative way, see stats from the campaign, and also see the team behind the campaign. Users visiting the site can vote a campaign as being smart, funny, or cool.
I love a site like this because it does so much to get the creative juices flowing. You can see how a piece of technology was used and think about how it can be implemented for a different product or market. This does not mean stealing someone else’s idea, it’s about taking an idea and molding it so it becomes something new while staying just as effective. I often find people thinking they need to create a totally original idea, but there are many ideas out there that are totally original. Embrace the creativity of others and use great ideas to spur on great ideas in your own mind.
I also admire that Google did this just because they love creative ideas. There is no requirement that makes it necessary to have used anything created by Google in the campaigns being submitted. This makes the site truly open to great ideas and campaigns. I know I’ll be frequenting this site often to think about how I can make something work for my own clients. Everyone needs a muse, mine just happens to be Google.
Call fishbat Internet Marketing Company New York at 855-347-4228 if you’d like a free business quote.
