Facebook. Twitter. Pinterest. These are just some of the prominent social networking websites shining in the ever-evolving realm of digital marketing. Recent lifestyle trends have led the marketing industry to believe that advertising is shifting to welcome the digital age. Facebook and Google analytics show that advertising through social media could increase sales and maximize exposure.
But what about trust? Isn’t earning consumer trust a big part of a marketing plan? Unfortunately, this is where online marketing companies fall short, despite their effort to make advertising a little more personal.
Last week, a recent study released conducted by Forrester Research found that only 15 percent of Americans and 10 percent of Europeans actually trust social media advertising. That’s a pretty dismal number considering how much time and money marketers put into social ads. Instead, the study says consumers trust recommendations from friends, online reviews, search engine results and content on company websites more than social media marketing.
So then what’s the problem? Well, most marketers only see social media as just a way to infiltrate lives and their ads reflect that. Sure having a sponsored ad helps get additional clicks, but only trust helps seal the deal.
Here are a few tips that should help brands and marketers warrant consumer trust:
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