Website traffic is a bit like getting people into your store. While it’s all well and good that they’re there, what you really want is to get them to buy your product. This is called conversion, since it converts a person looking at your website from a viewer into a buyer. Search engine optimization, or SEO, refers to the process by which professionals or amateurs adapt their websites so that they rank higher in Google rankings. SEO improves website traffic, which means getting more customers in your store. Here are some tips to get your visitors to start buying things.
Website traffic is a bit like getting people into your store. While it’s all well and good that they’re there, what you really want is to get them to buy your product. This is called conversion, since it converts a person looking at your website from a viewer into a buyer. Search engine optimization, or SEO, refers to the process by which professionals or amateurs adapt their websites so that they rank higher in Google rankings. SEO improves website traffic, which means getting more customers in your store. Here are some tips to get your visitors to start buying things.
Make it Easy: Maybe you have only one primary way of ordering products from your company: a single phone number that people can reach you at during normal business hours. Maybe you have a form that asks for a number of important demographic information you want to know about. Maybe you have them email you for pricing options. In the modern internet world, none of these really cuts it. With the high level of competition companies have on the internet, people want to see the exact price and they want to order everything right then and there. Any extra steps, like phone calls or emails, slow down the whole method and frustrate the user. When the user has literally hundreds of other sites to get the same product, any obstacles will cause your visitor to jump ship to a competitor. But with an easy to use website, you could find your conversion ratio skyrocketing.
Help Section: Once again, this is about frustration. If a website is the least bit annoying for people to navigate, they will simply go to another one. Therefore, you should do everything you can in order to make your website as user-friendly as you possibly can. So, give them tips and a walkthrough. Remember that you know your website inside and out, another person might not be particularly skilled at navigating online and could find your site to be incredibly confusing. So, take a moment to do what you can to make their visit as easy as possible.
Tell them to Buy: This might seem like it is not important, but web pages work best when they have a “call to action” that a visitor should do. If you want them to buy shoes, tell them directly what to do. Make sure that each and every visitor knows rapidly what is expected of them, how they can do it, and that you are there to help them if they have any questions.
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