If you’re a social media manager, there are a few things that are almost always certain. First, you probably spend a lot of time checking the latest viral trends and best practices. Second, you most likely spend time teaching your friends and colleagues how to use the latest available apps and features.
Social media is constantly evolving and optimizing. Between algorithms and spec dimensions, it can be overwhelming at times trying to navigate the ins and outs of the content marketing landscape. Thankfully, there are lots of different ways to stay on top of the rapidly changing platforms and handle the demands of new trends like a pro. Let’s take a look at some of the most important methods to infuse into your social media marketing.
How to Stay on Top of Social Media Trends
Always Be Ready To Shift Your Social Strategy
As trends evolve weekly and even daily, it’s essential to be ready to change your social strategy whenever necessary. Lately, video content has been rising in popularity. Short, shareable videos like Instagram Reels, TikToks, and YouTube Shorts occupy a significant presence on all social platforms. Research shows that 60% of viewers will stop watching a video after two minutes, so keeping videos short will boost the number of viewers watching a clip through its entirety.
Although video content is rising, don’t forget to stay in touch with other up-and-coming trends. On TikTok, you should pay attention to trending audio, video skits, and trending hashtags. While on Instagram, you should focus more on pop culture, memes, feed aesthetics, and reels. These all play a massive role in your content strategy and where your brand can fit in and take advantage of these trends.
Incorporate Social Listening And Community Management
Social media is a natural hub for data and insights businesses can use to update their social strategies. With the launch of so many social listening tools, it has become easy for anyone to access these insights.
Social listening is defined as tracking social media platforms for mentions and conversations related to your business, then analyzing them for insights to discover opportunities to act or improve. You also want to check in with who you follow and who follows you while considering their behavior with your account.
When it comes to community management, you want to ensure you analyze and pay attention to the greater online community as new trends are created daily. See what your followers are saying and how they react to your content.
Staying on top of social listening and community management will help optimize your social presence and give you insight into what (and what not) to do.
Follow And Listen To Social Media Gurus
Following well-known social media gurus like @mosseri-the CEO of Instagram, and others can help you better anticipate upcoming changes and can give you insight into which new best practices to leverage your social presence. Confiding in platform experts can allow you to shift your content focus and gear up for what’s to come.
You can also further your education by downloading and listening to podcasts specializing in digital marketing and social media, such as Savvy Social Podcast and Social Media Marketing Talk Show. This can allow you to quickly and efficiently stay up to date on how you can incorporate new trends. With social media constantly changing, you must stay educated and informed on what is happening in the industry to meet your audience’s demands successfully.
Find the Right Holistic Digital Marketing Partner
These are just a few of the ways you can dominate the social landscape with a combination of tools, resources, and networking. You can stay ahead of your competitors by taking advantage of these trends and leveraging insider knowledge that can propel your business forward.
It’s important to remember that social media is a dynamic and competitive space. What worked before isn’t guaranteed to generate the same results now. So it’s always best to lead your social media marketing with an open mind, curiosity, and a fresh perspective.
To grow your social media following, you’ll need to do this consistently. Collaborate with others in your brand’s ecosystem and get creative with your content. Consider partnering with a digital marketing agency that can effectively research trends and create content for your business that can help garner the results you desire.
For more information and tips, follow fishbat on Instagram to stay ahead of the curve and fine-tune your social media skills. Or, take a look at Our Services page to see all the ways we can help you optimize your social media strategy.