Facebook is now allowing brands to activate timeline on their pages. There are a lot of differences with the new pages that brands will need to keep in mind in order to get the most out of the new layout.
Facebook is now allowing brands to activate timeline on their pages. There are a lot of differences with the new pages that brands will need to keep in mind in order to get the most out of the new layout.
The first change that immediately catches your eye is the cover photo at the top of the page. Brands will really be able to get creative with this image and can use it to get their brand personality across. Should the image be an overall brand promotion? A constantly changing image that promotes new products and promotions? It’s up to each individual brand to decide how they want to use it, but there is certainly a lot of different ways that the cover photo can be effective.
With the new layout, apps will now be featured underneath the cover photo. You can only place a maximum of 12 apps there, so it will be important for brands to decide what apps they feel are the most important and what they want to be featured.
There is also a new messaging feature that will allow brands to converse with their fans in private. This can be useful when trying to contact the winner of a contest, or even just to deal with a fan’s complaint. The addition of messaging will allow fans to feel like they have total access to their favorite brands and their voice is being heard.
The biggest change to the pages is the addition of the Facebook timeline itself. This will allow brands to feature certain posts that they feel are important. The timeline also makes engaging media more important than ever. A brand’s timeline should feature interesting photos and videos that serve to build the brand and create user engagement. A timeline filled with just basic text and status updates will be boring for fans and may not spur on the kind of engagement that a brand desires.
Timeline has been rumored to be coming to pages for a while and it’s finally here. There are plenty of changes that brands will need to get used to in order, but overall the timeline seems like it can be a great tool for brands that want to build a strong Facebook presence.
Interested in digital services such as SEO, web design, and branding? Learn more by contacting social media marketing agency fishbat.
