For small businesses, building brand awareness, social proof, and driving traffic from local markets are of paramount importance. Fortunately, both social media and search engines are equipped to target locally and improve search engine ranking locally through targeted advertising and content sharing capabilities.Internet marketing company, fishbat, provides four SEO tips for small businesses in local markets.
For small businesses, building brand awareness, social proof, and driving traffic from local markets are of paramount importance. Fortunately, both social media and search engines are equipped to target locally and improve search engine ranking locally through targeted advertising and content sharing capabilities.Internet marketing company, fishbat, provides four SEO tips for small businesses in local markets.
- Local links Value-added links give SEO a boost. They not only drive qualified traffic to a business’ website or content, but they provide a perceived value to the business and improve the user’s experience. Backlinks from reputable companies that are relevant to the business and outbound links to value-added information and other local businesses denote value for users according to search engines and help web crawlers to index a business site and their content for better search engine results.
- Utilize local Google capabilities Google contains many benefits for local businesses to boost SEO. The Local citations feature is a local directory which will promote the business through local searches while also providing additional indexing opportunities for search engines. Include the business’ physical address on Google maps for easy consumer locating and take advantage of local reviews pages which will not only boost SEO but will provide added social proof to local users.
- Utilize geo-targeting Geotargeting enables local businesses to create customized online marketing to different geographic locations. Geo-targeted content and advertising provide information and value via both PPC and organic searches that are specific to a particular audience geographically. This establishes brand awareness, trust, and social proof on a local level. Leverage geo-targeted keywords to further boost SEO and drive traffic through popular localized searches.
- Use local ad-targeting and be a locally focused social media contributor Target local audiences with built-in ad targeting capabilities on many of the bigger social media platforms. Additionally, contribute localized information on social media platforms to establish a positive brand reputation on a local level. Ad targeting provides the capability to target messaging by geographic locations, local points of interest, regional industry, locally-charged keywords, and much more to address the most qualified local audience for the business. Publish content that speaks to the audience and their interests within local areas to provide value and boost SEO. Posting geographically targeted content that focuses on regional hot-topics, local interests, local keywords and more, will provide local social proof, will create additional indexing opportunities for web crawling, and drive local traffic, all of which will improve search engine ranking.
Whether a small business is looking to take more of the local market share, establish brand recognition locally, or is staking ground in new local markets during an expansion, establishing local social proof is a priority to grow the brand. Utilizing local branding capabilities online enables businesses to start to build up their SEO by encouraging local engagement and driving local traffic. A local focus enables neighbors to get to know the brand and provides SEO juice to help the business to get increased online exposure. Building locally-charged SEO will help a business to climb the ranks in search engines, laying a foundation for more wide-spread customer outreach to drive long-term growth. For a small business, the power of online marketing means that no matter the size when a brand starts, the capability to grow and expand is enormous. Whether your small company’s sights are set on being a local go-to business or becoming a national brand, it all starts at home by building SEO in the local market.
Please contact fishbat for more information about Long Island SEO services.
