If you’re in business today, you need to be focusing on your social media presence. Today’s consumers do much, if not the majority, of their company research, engagement, and transactions online and use social media for those purposes. Online marketing company, fishbat, shares seven tips to start your business’ social media promotions.
If you’re in business today, you need to be focusing on your social media presence. Today’s consumers do much, if not the majority, of their company research, engagement, and transactions online and use social media for those purposes. Online marketing company, fishbat, shares seven tips to start your business’ social media promotions.
- Get analytical You can’t hit a target without aiming, and you can’t win on social media without using analytics to hit your target market. From user demographics to content engagement feedback and platform successes, analytics help to identify marketing wins and misses to refine efforts moving forward for greater success.
- Obtain a quality CMS Consistency fuels social media presence. A quality content management system allows businesses to schedule posts at specific times across a multitude of social media platforms. Schedule posts tailored to platform type to get the best response. CMSs make publishing content quicker and easier to help ensure consistency, address security issues, and provides a simple workflow when multiple people are involved. Many CMSs also have built-in analytics for one-stop monitoring and dissemination of content online.
- Establish a customized marketing approach to individual platforms Social media platforms vary regarding the type of content that translates well and drives results. Customize content as needed by the platform to take advantages of the unique capabilities of each. Don’t overextend by investing efforts into every platform, but rather focus on the ones that are the best match for the business and the type of content being disseminated. Utilize analytics to identify platform successes and audience demographics, gauge the effectiveness of marketing by platform, and tweak content to promote engagement.
- Develop a goal-driven content calendar Consider business goals for the quarter or year and establish a publishing calendar that helps the business meet those objectives, whether it’s promoting new product launches, bringing attention to special pricing promotions, or leveraging industry news.
- Incorporate social sharing buttons Your content could be the best piece ever, but if it can’t be shared online, it won’t much matter. Incorporate social sharing buttons on all published content and on web pages for easy sharing online to grow social media impressions and build brand awareness.
- Get your WOW factor on From catchy titles to videos, focus on factors that will attract and engage the audience. Compelling titles, videos, contests, industry hot-topics, and value-added information, encourage audience engagement and social sharing. Engagement builds brand awareness, social proof, and drives traffic to the business.
- Optimize everything Social media success is driven by both organic traffic driven through search engine queries as well as by social media sharing. Posts and websites need to be optimized to be seen online. Include keywords in content titles, content bodies, web pages, and individual website components. Add meta tags to describe content on search engines, and add URLs to photos, videos, shareable content, and more. Incorporate value-added backlinks from reputable sources, and include descriptions for visuals on websites and in posts. Optimizing improves SEO and makes social sharing easier.
If you approach social media marketing as an inconsequential add-on to overall marketing efforts versus a vital component of the business’ overall marketing plan, your business could suffer serious consequences for its branding efforts. Social media is a branding and traffic driving powerhouse that cannot be overlooked. How you market your business online and which online marketing company you use will have a direct impact on business growth. Social media builds brands, so be sure that when you use it, you do so effectively, and when you post, post with purpose.
Please contact New York social media agency fishbat for a free consultation.
