In a recent article on Social Media Today the connection between the consumer and the company promoting the product through social media like Facebook and twitter, is an easier and more efficient than older marketing methods. According to the article, “78% of consumers trust social peer recommendation. Only 14% trust adverts.” People are much more likely to trust a friend that has recommended the brand through social media rather than trusting the commercial they saw randomly on television.
In a recent article on Social Media Today the connection between the consumer and the company promoting the product through social media like Facebook and twitter, is an easier and more efficient than older marketing methods. According to the article, “78% of consumers trust social peer recommendation. Only 14% trust adverts.” People are much more likely to trust a friend that has recommended the brand through social media rather than trusting the commercial they saw randomly on television.
Different types of psychological models, according to the article, can apply to marketing through social media such as Maslow’s Hierarchy of Needs. Maslow’s model looks at how a person ranks their priorities of what they need from life. The bottom of the pyramid, which is physiological need, is the most obvious and essentially what you need to survive ending with self-actualization at the top. The level of the model that is most applicable to advertisers is the level of love and belonging. Being considered to be part of something is essential for the psyche of a human.
I personally think that Maslow’s hierarchy is a great way to exemplify the importance of connecting with your consumer. Companies looking to gain customers and awareness of their product should take advantage of Maslow’s model in order to reach the consumer at a personal level. No one wants to be a statistic voluntarily. Everyone wants to be a part of the group that is exclusive.
The consumer likes to believe that he/she belongs and will do what is necessary to be a part of the group including buying a product or simply liking a page. But having a consumer liking a page is not the end. Once someone joins it is best to keep that person as a member. Utilizing social strategies to keep members happy (contests, giveaways, and frequent posting) reminds followers that you are there to listen and there to remind them that they matter.
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