fishbat, one of the nation’s leading online marketing companies, looks at the growing success of “Grumpy Cat,” from online sensation to movie stardom, as reported in The Wall Street Journal.
fishbat, one of the nation’s leading online marketing companies, looks at the growing success of “Grumpy Cat,” from online sensation to movie stardom, as reported in The Wall Street Journal.
On June 5, fishbat, one of the nation’s leading online marketing companies, discusses the journey of online sensation, “Grumpy Cat,” and analyzes how to use viral trends in social media posts.
According to an article published by The Wall Street Journal, Grumpy Cat has turned her popularity from an online meme into a successful business venture. Now, represented by Ben Lashes, a talent agent in Los Angeles, Grumpy Cat secured her first movie deal.
Broken Road Productions, the same company that produced Adam Sandler’s comedy, “Jack and Jill,” will produce the movie. The article also says that Grumpy Cat will appear in an online game show and will have her own line of Grumpy Cat coffee-in-cans. Due to her success, Grumpy Cat has earned a low six-figure sum in addition to the movie deal while working with her agent.
Justin Maas, vice president of client relations at fishbat, notes how the impact of a strong online presence could lead to the success of a client. “For Grumpy Cat, there was a mass following on social media networks such as Facebook, Twitter, and Instagram,” Maas says. “The cat has become kind of like an interactive pop culture icon. Thousands of Grumpy Cat memes have been created and distributed on social media networks.
While this is just a cat, the whole situation could be used as an example to show how a viral sensation could become a lucrative business venture. Having highly sharable online content tremendously increases awareness for a brand or client.”
Maas also says that online marketing companies could take advantage of popular meme subjects like Grumpy Cat when developing content for clients. “Depending on the client, using Grumpy Cat memes in posts could help engage users and add humor to social media campaigns when appropriate,” Maas says. “It’s always good to use trending content for social media posts. Fans are more likely to respond to something that’s already being talked about. Grumpy Cat is a good example of this.”
fishbat, Inc. is an award-winning, full-service online marketing firm and social media agency. We’re branding experts dedicated to making your business a part of conversations that are already happening. Through social media management, search engine optimization (SEO), web design, and cutting-edge public relations strategies, we can raise awareness of your brand, strengthen your corporate image, and place your business in front of your ideal audience
