Following reports regarding the rapid growth of Google’s social layer, Google+, social media marketing agency, fishbat, Inc., comments on the implications for business owners operating brand pages on the search engine’s social channel.
Following reports regarding the rapid growth of Google’s social layer, Google+, social media marketing agency, fishbat, Inc., comments on the implications for business owners operating brand pages on the search engine’s social channel.
On September 19, 2012, following the news that Google’s social networking website, Google+ had reached 400 million users, social media marketing agency, fishbat, Inc., released a statement analyzing the implications for businesses using the social channel.
According to Casey Newton, Google stated on September 17, 2012, “100 million people are using Google+ each month, a significant milestone for the year-old social network. The company said it now has 400 million total users.”
Senior vice president of engineering, Vic Gundotra responded to the growth of Google+ with praise. “It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months,” stated, Gundotra in a Google+ post. “While Google+ is all about creating a better experience across Google, it’s also a destination.”
“The metrics that Google uses to measure the usage of Google+ make it difficult to gauge what the 100 million active users are actually doing and how much time they spend on the platform,” stated Nick Renna, Social Media Strategy Manager at fishbat. “Still, indications of its rapid growth mean that brands should be using the platform. Like any social network, it’s important to adjust your strategy appropriately – Google+ is more friendly for long-form updates and should incorporate photos and videos just like Twitter posts should be 140 characters or less. If Google+ membership continues to grow, it’s important for a business to familiarize itself with the available features to maximize potential for ROI.”
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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