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Press Release Week Part Three: Website Design, or, Give Them a Place to Stay!

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​Here we are in week two of press release week (yes, we know). So, what should you do with your press releases once they’ve been sent out? Should you abandon them, internet orphans left to fend for themselves? No, you should bring them home and incorporate them into your own website design.

Here we are in week two of press release week (yes, we know). So, what should you do with your press releases once they’ve been sent out? Should you abandon them, internet orphans left to fend for themselves? No, you should bring them home and incorporate them into your own website design.

If you are sending out press releases relatively frequently (once a month is a good cutoff point), you should include them incorporate them into your website design as its own section, with a simple title, like “press releases.” Like everything in website design, you shouldn’t bury it too far from your homepage, although, chances are, your press releases are not such a major part of your business that you’ll need to put it in too prominent of a position.

Now, you may be wondering why the average user would want to go through your old press releases. Well, to be honest, the average user would probably skip right over a press release section, no matter what your website design. But, there is a certain subsection of people who would be keenly interested in what your press releases have to say, namely potential investors and reporters. You should always keep this subsection in mind when you engage in website design

Investors are making a much stronger commitment to your company than a customer, so they’re going to want to read as much about you as possible. They’re going to want to see what kind of activity you’ve been up to: what new products you’ve developed, what big events you had. Your press release therefore should be incorporated into your website design as a detailed timeline of your company’s activities, which shows just how great and dynamic you really are.

Reporters are going to want the same level of detail that a potential investor wants, albeit of a different kind. Whereas investors are looking for more or less “boring” facts, like sales figures and market penetration rates, reporters are looking for “exciting” events, such as fundraisers or celebrity endorsements. By having your press releases in your website design at their fingertips, they’re better prepared to write the engaging, informative articles you want them to.