Home Builder Advertising: Partner with a Real Estate Development Marketing Company

Aug 10, 2018 -- Posted by : admin

Home builder marketing firm employee shaking hands with a client

Working together as a group can be a challenge, but when it comes to building your real estate business, going it alone is not usually the best choice. Bringing in a real estate developer marketing company can be a solid opportunity to continue building upon your solid foundation; because after all, as golfing legend Arnold Palmer once said, “the road to success is always under construction.”

Take Your Business to Center Stage

Chances are that if you’ve made it your business to build real estate, you also don’t have 40 hours a week to devote to advertising real estate. For many people who own businesses, it can be scary to put the reins in someone else’s hands when it comes to an aspect like marketing - but many owners aren’t aware of just how important having a comprehensive advertising strategy can be.

We’ll go into detail on how exactly these sorts of services can help you, but at the end of the day it really comes down to putting effort into getting your work in front of more potential buyers. You are an expert in your field, so why not trust your marketing to a group that is an expert in highlighting that field in front of a wider audience?

Let’s break down some of the reasons that trusting an expert in real estate developer marketing might be the best idea to really kick your business up a notch. You may find that bringing in a partner to handle your advertising can take a lot of the weight off of your shoulders and let you focus on what you do best: building homes.

Make the Internet Work For You

If you’ve been in the real estate business for long, you’re probably well aware of how often people go online in order to find houses that they are interested in. Same goes for those looking for commercial spaces or apartments. While real estate agents are still an important part of the equation when it comes to the real estate-buying process, the services of builders mainly appeal to people who want a brand new home, business, or apartment - and usually one built to their specifications.

In an ideal world, having the skills to build a beautiful home or place of business would be enough to attract a steady stream of customers, but with how readily available information is online, you really have to take the extra step to keep your company visible.

Print ads definitely still have their place, but to really put your best foot forward, you’ll want to take advantage of the home builder marketing firm that put aspects like search engine rankings and web page design at the forefront.

Search Engine Optimization

Photo showing a laptop with online marketing for home builders

You may have heard this buzzword tossed around pretty much any time the idea of online marketing comes up, and it’s for a good reason. If you want your business to grow, you need more customers, and one of the best ways to get those customers is to make your services easily available through web searches.

Search engine optimization isn’t an exact science, because a lot of it relies on experts learning the ins and outs of Google’s ranking algorithms. The secrets behind the ways that sites are ranked are heavily guarded so that search engine giants can guarantee the best results for their users and advertisers, but an entire field has risen up that is dedicated to ranking pages as favorably as possible.

Say you’re searching for a restaurant downtown, or perhaps even a new supplier for your business. Would you click through all of the pages to see every last option? Or would you look for relevant information in the first few pages and make your decision in that way?

The fact of the matter is that people in the market for new real estate aren’t going to dig through the entire internet to find your business, and it’s likely that competition that is more heavily invested in SEO will take that client. It’s possible to build a site with quality SEO on your own, but that can take a lot of time and a lot of knowledge. Optimization is one of the key reasons why partnering with a home builder advertising service may be the best choice for your business.

Building the Perfect Website

Photo depicting the steps that go into building a website for home builder advertising

Just as we talked about with SEO, a quality real estate developer marketing company will be able to provide insight into your website design as well.

Getting a visitor’s first click to your website doesn’t have much value if they don’t proceed to look further into what your business has to offer. It may seem simple to put together a nice looking website and just leave it at that, but if you go the extra mile through comprehensive advertising, chances are that you’re going to see a much better return on your investment.

Aspects like the type and quantity of content published on your site, the way it is designed, and even the types of pages you put contact information on can have a large impact on your business’ growth.

Through search engine optimization and creating a welcoming and effective website, a quality marketing service can be a key partner in getting your online presence squared away.

Promote Your Business on All Fronts

We’ve already gone over search engine optimization and website design above, and those are some of the main parts of growing a business in the internet age. However, true real estate marketing experts know the ins and outs of the industry just as you do - they just go after business growth in a different way.

Having a company that is well-versed in marketing practices specific to real estate developers rather than just a general advertising service will be a major boon when it comes to taking your company to the next level. The search engine optimization skills mentioned above can also be leveraged to promote content on real estate sites like Zillow or Trulia. Web site design and advertising can also be adjusted to suit your geographic location and the types of real estate you’re advertising. These are just a few of the ways that making friends with a home builder marketing service can give your business an edge.

What it all comes down to is this: throwing together a house from some basic materials may be simple, but building a quality home to code and to buyer specifications is challenging. It may very well be possible to market your company on your own, but when you put the task in the hands of a company who has experience with marketing for home builders that is “up to code” - with all the depth and nuances that encompasses - you’ll be in a much better position to continue attracting customers.