World Wrestling Entertainment has been using social media extensively. In fact, it seemed like as soon as Twitter gained ground in society, WWE immediately latched onto it. Before long, several wrestling Superstars opened their own accounts.
World Wrestling Entertainment has been using social media extensively. In fact, it seemed like as soon as Twitter gained ground in society, WWE immediately latched onto it. Before long, several wrestling Superstars opened their own accounts.
As good as Twitter is, I don’t think it’s worthwhile for the biggest wrestling organization in the world to continually overuse it.
This isn’t to say that I’m totally against social media in the hands of celebrities. I may not be as invested as others are when it comes to scouting every action that’s posted but I see the attraction in it. It gives people an idea of what a celebrity’s life is like through posts that are 140 characters or less. The problem doesn’t lie in how WWE Superstars use social media without company influence. Rather, it’s a matter of WWE as a whole abusing it.
The current storyline that WWE poster boy, John Cena, is involved in is what the company considers to be a love scandal. The Managing Supervisor of Monday Night RAW, Vickie Guerrero, has had it out for Cena due to the alleged affair he’s having with fan favorite AJ Lee. Between the convoluted storyline at play and the horrid dialogue fans are forced to listen to, they are treated to graphics of the “Twitter war” between Cena and Guerrero on their TV screens. As the posts scrolled, I couldn’t help but scratch my head.
This may be a matter of me being old school in terms of wrestling but when I started as a fan, a feud was built up through spoken promos or physical actions. If one person didn’t say something inflammatory to someone else with a microphone in their hands, they actively pursued their rival and struck them over the head with a steel chair or some other foreign object. Seeing Cena and Guerrero go back and forth through Twitter posts, hashtags and all, reminds me of a middle school-level debate. If I wanted to see two ill-tempered sixth graders curse at one another on the Internet, I’ll settle in on a round of Call of Duty and watch the sparks fly.
There’s a difference between organic growth and synthetic growth and WWE has sadly fallen into the latter. WWE’s attempts at social media usage would make a social media agency sick. Simply put, the biggest wrestling organization in the world is trying too hard to fit in.
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