Music video parodies can be found all over the internet. Fans and celebrities alike are looking for their fifteen minutes of fame by riding the coat tails of popular musicians. Google search Gotye’s hit single "Somebody I Used To Know" and an endless stream of parodies will come up.
The popularity of a music video can shift from average to viral in a matter of moments if enough people see potential to recreate the video. Gotye’s popularity had skyrocketed overnight with such parodies as The Star Wars I Used to Know and even an orchestrated presentation of the hit song.
How can a popular music video parody teach social media and internet marketing companies about strategy?
1. A music video parody makes us laugh.
First and foremost, anything that makes us laugh is worth sharing. If a video is altered in one way or another to take on a humorous approach, we will most likely find it hilarious. When creating corporate videos (whether it is for your business or a client), professionalism doesn’t have far to go before it becomes boring and dull. Adding a little fun into your videos without losing brand integrity can go a long way.
2. Creative juices are flowing.
If there is something that a social media or content marketing agency can learn is that people LOVE to be creative. Give your staff the chance to be funny, creative, and outgoing, and the product will definitely amaze you. Don’t be afraid to make sure the team stays on brand! Keeping tabs on your staff’s productivity is important and will keep them from straying from the original brand message.
3. Viral content means shares!
Posting a popular video is the beginning of social media sharing. Once the video has received enough notoriety and momentum, others will share it without you even talking about it anymore. In addition to promoting brand awareness, videos that go viral has the potential to spread links for your SEO as well.
For example, there is a video for The Dollar Shave Club that fits the template of this strategy perfectly. The video has received millions of shares and each share is building links for that company’s web page. Hilarity ensued and SEO was tackled all at the same time! Remember, nobody shares out stuffy corporate videos. Everyone shares out humor.
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