Social Media Spring Cleaning Checklist

May 31, 2019

This social media spring cleaning checklist will help you stay organized in order to reach your digital marketing goals.

The Ultimate Facebook Face-lift

Before diving into and dissecting your published social content, make sure you cover the basics! You’ll want to add these items to your social media spring cleaning checklist.

Profile Picture: Is your photo a few years old? Is your logo obscured or outdated? Freshen up your Page with a new profile photo.
Cover Photo: Cover photo dimensions have changed radically in the last few years, in fact, they’re one of the first things to be adjusted every time Facebook releases a new update. Is your cover photo no longer displaying correctly? Has it been in place for a long time? Time to switch it out!
Business Hours and Contact: Make sure your hours of operation, contact info, and address are all up to date and easy to read. If you’re an online business, let potential clients or customers know when they can reach you and how.
About You: Your About section is one of the best places to give social visitors an understanding of who you are as a brand, be sure to use a tone and language that you wish to be associated with. If you have a mission statement, this is a good place to put it.
Vanity URL: If you have not already set up a custom Page URL, set one up immediately. This will make your Page easier to find and the link will be more aesthetically pleasing when shared.

Once you’ve covered the basics, it’s time to take a deep dive into your posts, likes, and followers. Review all of the posts you’ve made since your last social media clean up. Check that any graphics or photos used are still up to par with your brand and remove anything questionable. Often when asking “how to clean up social media?” we don’t think of our own shared opinions. If you have been sharing religious or political posts, and you are not a religious or political brand, it is a good idea to remove this content to avoid any risk of alienating your clientele.

After cleaning up your content, take a look at your followers and people who like your page. If you notice a high number of bot profiles or inactive accounts, remove them. Social media user’s value transparency and honesty, they will not appreciate a high like count if the likes look like they were bought.

Conducting a Twitter Tune-Up

Bio: Your bio is one of the first things users see when they visit your Twitter account, so make sure it is easy to read, clever and lets users know exactly who you are as a brand.

Website: Include your website! Make sure your link is up to date and is listed directly on your profile.
Profile Photo: Have you been using the same profile photo for years? Switch it up! If you’re using a logo instead, make sure the colors and design are up to date and that the logo is fully displaying and not being cut off in any way.
Header Photo: Does your header photo look great on desktop and terrible on mobile? Have you been using the same one since Christmas? It’s time to make an update! This is a great space to give yourself more brand recognition, display new products, or inform users of deals or sales.
Unlink Accounts: Are your Facebook and Twitter linked? While there is nothing wrong with this, you’ll want to be sure that you do not have automatic posting set up. Given Twitter’s character restrictions, your content should be tailored specifically to the platform, if you currently have your Facebook posts auto-populating on your Twitter feed, disconnect them.

So you want to know how to clean up social media, but you haven’t taken a look at your Twitter posts yet? Let’s continue.

We all know, from various brand mistakes and viral gaffs that nothing on the internet is ever truly deleted, but you can make past posts that do not align with your brand harder to find. As with Facebook, if you are using your brand Twitter to post personal opinions about religion or politics, remove those posts and use your own account. After cleaning up your posts, take a look at your followers and remove any obvious bots or fake profiles.

Instantly Improve Your Insta

Convert to Business: If you haven’t yet converted your brand Instagram to a business profile, you’ll want to do so now- especially if you plan to utilize the new Instagram Shopping features. These powerful shopping features are not available to personal profiles.

Profile Photo: Make sure your profile photo is up to date, and that if you are using a logo it is fully visible and that the display is not being cut off.
Bio: Your bio is prime real estate on your Instagram profile. Make sure you include a short description of who your business is, your brand hashtag, and a link to your website.
Follow Friends: Look for other brands in your niche and befriend the competition. It may seem counter-intuitive, but following brands in your field allows you to build cross-promotional relationships and opens you up to a new client base based on who is engaging with their content. Don’t be afraid to follow some of their followers.
Hot Hashtags: Hashtags on Instagram are critical. You’ll want to make sure you’re using relevant hashtags on every single post you make, but do not get too spammy. Your hashtags should make sense, they should allow users to discover your posts with ease, and they should not be there simply to gain likes.

While most of these steps will seem intuitive, it is no surprise that brands often overlook the little things on their social channels due to a focus on client and customer acquisition and brand recognition. Be sure to use our social media spring cleaning checklist for all seasons as you will want to be sure your social is always relevant, up to date, and clean.