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Sports, Emotions, and Marketing: How Can You Not Love Baseball?

Baseball is arguably the greatest sport in America. There are other great sports like hockey and football, but many are willing to debate that no sport can be as emotional as baseball.

By: Michael Rizzitello

Baseball is arguably the greatest sport in America. There are other great sports like hockey and football, but many are willing to debate that no sport can be as emotional as baseball.

The games can be long and slow at times, which brings the question, “why do people watch it?” It isn’t as upbeat or aggressive as football and hockey, but it still continues to be “America’s favorite pastime.” This is because it is so easy to fall in love with.

Grown men remember playing catch in the front yard with their dads. Adult women recall their first hot dog in the stands of a Yankee game. College baseball players cry after their last game of their senior year.

Personally, the smell of the fresh cut grass in the summer sends butterflies through my stomach. The crack of a wooden bat hitting a ball on the barrel will always give me chills. The excitement of opening day will never match any other sport.

This emotional connection is exactly what makes people continue to fill stadiums and turn on the TV to watch the game.

Relating back to marketing, anytime you put out an ad, a social media campaign, or a piece of content, and it reaches someone on an emotional level, people will be more likely to read it, engage, and share with others.

People aren’t typically motivated by reason or logic, but they are driven by their emotions. Love is the strongest emotion of all — if you can affiliate something that invokes an intense feeling or passion, like most Americans get with baseball, others will likely be that much more drawn to it as a result.

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