When discussing platforms that are designed with messaging and communication in mind, Discord is among the most prominent names in digital media today. However, it’s important to note that this is more than simply a tool for users to connect. It can also help with digital distribution, not to mention fostering business over time. In fact, if you’re a business owner in the Long Island or New York City areas, a reputable New York digital marketing company may recommend Discord for your promotional efforts. Before you begin, however, consider the following do’s and don’ts of Discord marketing.
Understand the platform inside and out. Before kicking off a Discord marketing strategy, it’s important to understand the platform on an in-depth level. For example, you should know how to begin a group of your own. There will be templates that you can work off, depending on how specific your focus in, as there are templates for such purposes as gaming and education. From there, focus on learning the communication tools of Discord, whether in regard to text messaging or video chat. By developing a deep understanding of the platform, your ability to leverage it for marketing purposes will be that much sharper. If you’re having trouble doing so, an experienced Long Island advertising agency in your area can help.
Use Discord to create a community. One of the most important things to know about Discord is that it’s effective from a community-building standpoint. Given that it often attracts users with similar interests, gaming being one of the most prominent, this should come as little surprise. By building a community via your own Discord group, it will become more popular, which will carry over to the business you’re running. The users that you attract won’t be one-time customers, either, as they’re likely to do business with you over the long term, which speaks to the effectiveness of Discord marketing.
Don’t let your Discord groups go unattended. Once you’ve established your first Discord group, you should know how different access levels work. Depending on one’s level of access, they’ll have rights to more privileges compared to others. For example, as the owner of a Discord group, you have complete control over who’s given administrative rights and who’s able to join as regular members, just to name a few examples. From there, admins, moderators, and members can be given different privileges based on their tiers. Not only does this help with establishing guidelines for each tier but it goes a long way in moderating groups to keep them productive.
Consider Discord for live streaming and video calling. This is particularly important for businesses that have employees working remotely. The importance of live streaming and video calling capabilities can’t be ignored, but some tools will stand out more than others. While it may not be the first choice for business owners, Discord provides a quick, easy solution for remote businesses. It also offers features such as screen-sharing and the ability to move from one channel to another, the latter of which is incredibly seamless. If you’re looking for a new video communication tool for your business, Discord is, at the very least, worth a consideration.
Understand how Discord can work as a customer service tool. Discord can assist with customer service efforts, too. Keep in mind that the vast majority of online users rely on social media for troubleshooting, whether in regard to a faulty product, a missing piece to a purchase they made, or any other common concern. Discord makes communication with these users incredibly easy, perhaps more so than any other social platform in the world. Users will receive the support they’re looking for as businesses enjoy ease of use that they may not have benefited from otherwise.
When in doubt, consult a professional. This is where a seasoned online marketing agency can come into play. With their help, you’ll be better able to develop a Discord marketing strategy that suits your business. Furthermore, they can make recommendations based on the consultation they run. For instance, if they believe your search engine rankings aren’t quite where they should be, they may suggest a search engine optimization approach. If your business isn’t prevalent from a social networking standpoint, social media management may be discussed. When it comes to your long-term digital marketing efforts, rest easy knowing that you’re not without assistance.
About fishbat: fishbat is a full-service NYC social media agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
