Suffice to say, the social media landscape has grown over the years. From long-standing players such as Facebook to newer names including TikTok, it’s fair to say that there is considerable competition in the digital space. With this level of competition comes a series of options for the average user and the ambitious business owner alike. With such a crowded space in the social media marketing space, is Twitter, which was founded in 2006, still a worthwhile platform? In a word, yes.
Twitter remains one of the biggest social media platforms in the world today. For context, consider a few statistics. First, Twitter boasts over 350 million monthly active users. Second, it is a platform that is especially popular among users that falls within the 25-to-34 age demographic. Third, Twitter’s demographic between men and women is 70 to 30 percent, respectively. These are just a few stats that should motivate businesses to include Twitter in their social media efforts. As any digital marketing firm will attest, marketing on Twitter requires a certain approach. Here are a few Twitter marketing tips to follow in 2021 and beyond.
Customize your profile. Once you create a Twitter account, customize it to fit your brand or business. One of the ways to do this is by choosing a Twitter handle, or username, that reflects your brand. It should also be easily searchable by those that may wish to look you up on the platform. Other areas of the profile to create and optimize include the header image and bio. The more complete your profile is, the more professional it will appear, which goes a long way in establishing a solid reputation. This is just one of many ways to get the leg up on the competition in regard to Twitter marketing.
Use multimedia. A single tweet can be as long as 280 characters, which was made the standard in 2017 following its previous 140-character limit. While this gives digital marketers and businesses more room to play with, it’s important to incorporate multimedia as well. Visuals such as photographs, infographics, and videos can help make tweets more engaging. When social media content features such visuals, it’s likelier to pique a user’s attention, which can also result in likes and retweets. Given the inherently visual nature of social media as a whole, this is a practice that will benefit one’s Twitter marketing efforts.
Keep hashtags to a minimum. Hashtags are as synonymous with Twitter as the Internet is to contemporary marketing. In other words, one cannot seem to exist without the other. With that said, one should be mindful of how many hashtags a single tweet is comprised of. Failure to moderate quantity, in this respect, can result in content becoming lost in the noise of Twitter. Stick to using only one to three hashtags per tweet. Furthermore, ensure that the hashtags are meaningful, as well as trending so that they reach the attention of as many users as possible. Hashtags serve as a collective reflection of the content; therefore, they should be carefully implemented.
Pin creative or user-focused tweets on your profile. By pinning a tweet, it will be showcased at the top of one’s Twitter profile. This is a common practice among various accounts, especially those that specialize in visual content including graphic design and art in general. The idea of pinning, from a Twitter marketing standpoint, is to bring more attention and yield further engagement with popular posts. Businesses should incorporate this practice as well, choosing the best content to highlight when they land on the user profile. Each profile is only allowed one pinned tweet at a time, so be selective.
If possible, get verified. Select Twitter accounts have blue checkmarks at the end of their usernames. These illustrate that the accounts associated with them are authentic. Verified account types included, but aren’t limited to, actors, journalists, brands, and government officials. To become verified, one must represent or be associated with a prominent individual or brand. Additionally, the Twitter account must be active as well as remain in good standing on the social media site. Accounts that stick to these parameters are eligible for authentication. Thus, they should contact Twitter to submit a request. A verified account will make digital marketing efforts on the platform that much easier.
About fishbat: fishbat is a full-service digital, social media, and influencer marketing agency, based in New York, that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
