Back when social media websites first started, people (especially the generation Y & Z users) used them merely as a SOCIAL outlet. However, over time, with the social media boom in full effect, both businesses and small business owners realized the marketing opportunity social media posed. Unfortunately, when people hear the word virus (or any word associated with it) they automatically assume a negative connotation.
Back when social media websites first started, people (especially the generation Y & Z users) used them merely as a SOCIAL outlet. However, over time, with the social media boom in full effect, both businesses and small business owners realized the marketing opportunity social media posed. Unfortunately, when people hear the word virus (or any word associated with it) they automatically assume a negative connotation. On the other hand, a supporter and enthusiast about social media, I see the word virus as a hidden business opportunity! There have been examples of viral campaigns that have proved to be very successful, such as the KONY 2012 campaign. This specific campaign reached all major news stations and over 100 million views on YouTube in just about one week. Viral campaigns on social media websites, if used correctly, can prove to be extremely effective in driving consumer engagement. First off, if you want to start a successful viral marketing you must have several elements to make your campaign engaging. Elements like humor, value or controversy can make your campaign stand out amongst all others. Without these elements, you will have nowhere to start. After you have a fan base to leverage you must decide which social media websites will best fit the message your campaign is trying to portray. Social media websites such as Twitter, Stumbleupon, and Facebook allow you to display your message to a huge audience without spending a dime. Lastly, your viral marketing campaign must inherit certain characteristics in order to be recognized. Viral Marketing Campaigns, if positioned and executed correctly, can build huge consumer engagement and expand your brand awareness to heights you never expected. As long as you follow simple tips like these, maybe you can make your campaign spread like the flu!
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