It goes without saying that how the public creates and consumes content changed over time. This has become especially prevalent over the past year or so with the advent of bite-sized, digestible content. More specifically, short-form video has become one of the most essential forms of content in the world, not only for individuals looking to be entertained or informed but businesses endeavoring to promote themselves to wider audiences. It’s no wonder, then, that a New York content marketing agency would be hired to help local and renowned businesses alike with their content-related efforts. Short-form video content can play a major role in this regard. Why does such content matter in 2022 and beyond? Here’s what to know.
Short-Form Video Content Matters
Short-form video content exists across numerous platforms.
To say that short-form video content is ubiquitous would be an understatement. The first name that most people think of when discussing such content is TikTok, which has since become one of the most popular social media platforms in the world today. While TikTok’s prevalence can’t be ignored, other social networks have embraced this trend, incorporating their own short-form video functionalities. Such examples include Instagram Reels and YouTube Shorts, both of which are designed with the same general purpose: to provide bite-sized content that keeps users engaged. However, only with high-quality content can these tools and platforms be used to their fullest potential. More and more social media platforms are becoming involved in the short-form content game, meaning that your options, as a business owner, are increased.
Several topics can be covered.
Short-form video content is diverse from a creative standpoint. Simply put, your ideas are unlikely to be limited. For example, imagine that you are a restaurant owner looking to build hype for an upcoming entrée; you can use the aforementioned content to create a teaser, showcasing what it is and filming it in a way to make it as appealing to the user as possible. Another way to tackle short-form video is by offering an FAQ, reading off commonly asked questions and providing answers in a snappy fashion. FAQs provide invaluable insight while bringing a human element to your business. These are just a few examples, of course, but they speak to the variety that this type of content is known for.
Companies can improve their engagement rates.
Given the popularity of video content in general, it should come as no surprise that it tends to yield high levels of engagement. Video marketing is effective at capturing a user’s attention, keeping them engaged with content that’s relevant to their interests or needs. From there, the user will be more likely to either learn more about the company associated with the video or make a purchase. Of course, engagement goals vary from company to company, so it’s important to identify said goals ahead of time. Are you a business owner looking to improve their social media numbers, such as those related to likes and followers? Are you more focused on simply boosting your sales? Identify your goals to better understand what types of engagement matter most to you.
Short-form video content shines as attention spans decline.
While it may seem like a cliché, as time goes on, the average human attention span has decreased over time. One can argue that this is a byproduct of social media and the Internet in general, but it can’t be denied that it’s become more difficult to maintain a user’s attention. This makes digital marketing a more challenging endeavor, so to overcome this, short-form video content may be used. Furthermore, short-form content can be used alongside filters, transitions, and other special effects, making it more engaging to the average user. What this means is that your content will stand out and perform in the midst of declining attention spans.
These are just a few things to know about short-form video content and the influence that it has, not only during 2022 but the years to follow. If you’re a business owner looking to leverage content, maximizing its potential, it’s recommended that you work alongside a professional. Fortunately, many social media marketing agencies help businesses understand content and take full advantage of its capabilities. From content creation to distribution and beyond, you can rest easy knowing that your digital marketing efforts will be in capable hands.
About fishbat: fishbat is a full-service SEO, social media, and content marketing company that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.