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Will Thunderclap Give Everyone a Voice?

​It’s a bird, it’s a plane, it’s Thunderclap? When I first saw the name I thought of Thunderlips, but it turns out this new service has nothing to do with Rocky (unfortunately, as we all know everything is better if it has to do with Rocky).

It’s a bird, it’s a plane, it’s Thunderclap? When I first saw the name I thought of Thunderlips, but it turns out this new service has nothing to do with Rocky (unfortunately, as we all know everything is better if it has to do with Rocky).

Thunderclap is a service that has the ability to make anyone a thought leader. While the site is currently in a closed-beta phase, the concept makes plenty of sense. You visit the Thunderclap website and enter a message you want to spread, then you give the amount of people you’d like to send the message and a time limit for reaching that goal, if you reach your goal your message will instantly be retweeted by everyone that “supported” your message. In theory, you could instantly create a trending topic on Twitter.

I think this is a tremendous idea that can give people without a lot of followers in the social media front lines a voice. However, I am skeptical that Thunderclap will work out and actually make a difference. While it would be great for a charity to get the word out through Thunderclap, I don’t think that is how the service will pan out. I think Thunderclap will eventually be overrun by groups who have an agenda they want to push. Today’s celebrity-focused society will almost certainly come into play on Thunderclap as a social marketing tool. I’m sure this will be another way for celebrities to engage with their followers and those followers will love having the opportunity to “support” their favorite celebrity’s latest message.

I love the idea behind Thunderclap and I hope it becomes everything it can be, but I’m nervous it will quickly become commercialized. Only time will tell. Now excuse me while I pop in Rocky III and watch Thunderlips in all his glory.

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