When it comes to key SEO tactics for small businesses with a local following, local search is becoming more important as a part of your online marketing strategy. And particularly, there are a number of factors that can contribute to your successâ€”or failureâ€”in local search marketing. Ace Plumbing is a great example of a business that’s doing it right. Let’s take a look at how you can apply these same techniques to your own local search strategy. Do you have a Google Places page? A quality Google Places page is one of the most important factors for gaining local search visibility. But you have to do it right. For starters, make sure your phone numbers match upâ€”and don’t have more than one Places page with the same phone number, or even the same physical address. It makes it look like you’re trying to game the system and confuses searchers. That’s just one component of a successful local search marketing plan. Take a look at what Ace Plumbing has done right, learn how you can replicate the company’s success, and find out what you should avoid in the below infographic.
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