The Yahoo-Tumblr Marriage: As Seen By A Not-So-Disgruntled Tumblr User

From the moment Yahoo CEO Marissa Mayer announced the $1.1 billion acquisition of Tumblr, the underbelly of the alternative social network bellowed. It was a cry heard ‘round the world, as devoted Tumblr fanatics took to their blogs to express their fears and dismay.

Though Mayer promised not to “screw it up,” many Tumblr fans fear Yahoo might start regulating content, throwing out the “anything goes” aspect users have grown to love so much. There’s also a lot of unease from users worried about an overflow of advertisements, something Tumblr has avoided in the past.

As an avid Tumblr user, my initial reaction was somewhat similar. “THEY’RE GOING TO RUIN TUMBLR AND MY LIFE! WHYYYYYYYYYYY?” (Insert GIF of James Van Der Beek’s famous crying face from “Dawson’s Creek”)

However, after watching a recent Good Morning America interview, I felt relieved.

According to Mayer and Tumblr CEO David Karp, Tumblr’s most precious features will remain unchanged.  But, that’s not to say adjustments aren’t coming. Karp, who had previously expressed utmost disgust for advertising on the site, revealed ads are inevitable. We all knew that was coming. For a website with over 50 billion blog posts, 300 million unique monthly visitors and little revenue, it would be a death wish to shun advertising.

So as Yahoo enters the equation, and advertisements are undoubtedly on the horizon, will there be a way to appease users without prompting an exodus? Well, as Karp said in the GMA interview, yes. He doesn’t want tacky advertisements. “The thesis for our business was that that was the type of advertising that we could inspire and enable on Tumblr,” he said in the interview.

The key words there are “inspire and enable.” Tumblr is a place of creativity and freethinking. Visual content is of the utmost importance.

What Yahoo needs to do here is something like content marketing. Perhaps, instead of content marketing, which is a method used mostly by online marketing companies, we’ll call it “content advertising.” Content advertising should Tumblr users to the advertisements by making them bold, beautiful and compelling. Nobody wants to see a bogus ad on the side of their page or on their Dashboard. Instead, create ads that people will WANT to reblog. Put the advertisement text in the text box, so if someone wants to reblog the image or video, the words won’t show up on their perfectly designed Tumblr theme.

If Karp and Mayer strive to keep Tumblr as it is and grow its user base, I see this as the only way to advertise. If you post a pretty picture on Tumblr, you’re guaranteed thousands of reblogs.  However, if you accompany that picture with an ad in the text box, it turns into a viral advertisement without being too invasive or overwhelming.

Since the merger of Yahoo and Tumblr combines some of the brightest minds in technology, I don’t think it will be too hard for them to come up with a similar concept. I’m sure they all know how to use Photoshop.

Does Your Social Media Accurately Represent You?

Social media can be considered a reflection of the individual who created the account.  The information and images shared all speak about the person from their point of view.  However, what would it be like if somebody else was responsible for setting up or managing your social media?  Consider this… the image an individual has of themselves might be very different from the way they are perceived by others.  Accordingly, the way an individual is presented through social media may give off a much different impression than the one that is self constructed.

Just recently, Dove released a YouTube video with image as its central focus.  The video depicted an experiment on how differently women perceive themselves and how others see them.  A former forensic artist was used to blindly sketch each woman twice.  The first drawing would depict the way the woman described herself and the second drawing would portray the same woman from a different person’s description.

By the end of the study, both drawings of each woman were compared side by side.  Overwhelmingly, the self described image portrayed women as more down trodden and haggard than the unbiased third person point of view.

The concept behind Dove’s video was fascinating, but could it go further?  Everyday, users of social media are putting forth an image of themselves.  Often times, people can be their own worst critic because of a low self esteem.  On the other hand, there are those who believe they can do no wrong and have an unwarranted ego and an inflated sense of self importance.

If these individuals are responsible for the production of their own image through social media it stands to reason that we may be receiving an image that is not entirely accurate.  A well adjusted college student with good grades and generally prioritized life style may be selling the image of a party going wild child if their social media only shows those kinds of pictures.  Someone who thinks little of themselves may post self deprecating comments about themselves even if they have plenty to feel good about or take pride in.  The egotist can trump up their meager accomplishments to make it sound like the world would stop functioning if they weren’t there to govern things.

If a user’s social media was created and even managed by an unbiased third part, would viewers get a more accurate image?  This could dismiss the idea of social media as a medium of self expression but it might help cut down on the confusion or uncertainty of someone you haven’t personally met.

Constructing an accurate image by a third party probably only applies to personal social media. Online marketing companies make a business out of spinning image for brands all the time.  Commercially manufactured images may reflect a degree of accuracy, but the primary purpose of this kind of social media usage is to show what the company wants you to see.

Will Pinterest Analytics Make Pinning Worthwhile?

Images seem to be all the rage these days with Instagram growing like wild fire and YouTube serving as the second largest search engine to date. Pinterest however always seems to lack in any type of social media ‘street cred’ being labeled as a ‘girl’s site.’

Lucky for social media agencies that reap the benefits of Pinterest for their clientele, Pinterest is now capable of producing data that measures traffic and analytics. Pinterest Web Analytics is a tool that will allow businesses to see how many visitors the content-sharing service is referring to their sites.

According to Pinterest’s website, the first feature, which shows data on how many people have pinned from a site, the number of views each pin has, and how many users have visited a site from Pinterest, is available for free today for companies with a verified Web site – meaning, if you’re Pinterest is a ghost town, don’t bother.

Why is Pinterest Web Analytics important?

Like anything else social media related, businesses need a form of measurement to value any type of social media activity. From Twitter to Google Analytics, traffic data expresses a value of worth for your brand. Most online marketing companies will produce a monthly report on your social activity to give you an idea of what is trending with your fan base.

Such analytics like Google will give you the overall run down as far as traffic but data pulled directly from Pinterest will show your client just how well their brand is performing on that particular site.

You can measure tweets, likes and views; why not pins?  Data like this can help your brand gain focus on the types of content that matters on current social media platforms.

But does Pinning really matter?

Absolutely. No matter what platform you use, there is potential for activity that could generate revenue. Just because you never use the 5/16 socket, doesn’t mean you never will. Utilizing Pinterest’s visual presentation will only help your brand.

If you haven’t installed Google Analytics or are not using any type of analytics program, you brand might be in danger of losing social media value.

Lean In: How Social Media Wives Break Out of Domestic Roles

Sheryl Sandberg’s new book Lean In is once again sparking the debate over whether or not women can “have it all.”  As a mother of four (yes four!) children and a marketing agency owner, I endure the neverending mental roller coaster all working mothers do, asking myself “Am I doing this FOR my family or at the expense of my family?”  I live this debate every day.

Historically, men have “had it all.” No one ever faults a man for working “to provide for his family” and being a father. No one has ever questioned if a man can do both. This, of course, is because historically there was someone to make his entire life “go” by taking care of his home, his children and everything else.

However as women increase their contributions to the finances, and ease the burden on men, why are we not seeing an equal and expected rise in the number of their male counterparts in the domestic arena to ease the burden of women?  I often marvel at the fact that no one seems to be focusing on how to tip that scale. Why have we failed to ask the men to step forward domestically in this feminist debate? Our continuing to focus ONLY on the women’s roles is an act of inequality in itself that defies the very movement that always boasts real progress.  Instead of just focusing on women in the workplace, we need to discuss the missing  half of the equation: men in the home.

I am incredibly tired of watching women scramble to do it all because they are trying to prove that they are deserving of having it all. Many women have fallen into “the trap” – they have added professional responsibilities to their plate without expecting contributions in the domestic arena.  Women are scolded for having nannies, or housekeepers or “help” yet no one points out that these women are hiring outside resources to do what her partner could be stepping up to help doing. While there are volumes of books like Sheryl’s dedicated to how women are evolving, there has been little to NO discussion on how men’s roles need to change in tandem.

One of the major reasons I am able to “have it all” is because I have a husband that has stepped up to support a modern woman. He has helped filled the gaps in our family – making us an evolved and complete family unit. Much to my traditional father’s shock, my husband will come home from work and help with homework, fold laundry on the weekends, run a vacuum, or go on a field trip, etc.  My three business partners represent the same modern man - they go from C-level executives to housekeeper, dinner chef, tooth fairy, bath-giver, boo-boo fixer, etc. to support their working wives and make sure their children have everything they need; creating families that have it all, because both partners are taking equal responsibility in the goal of the modern feminist movement.

These modern men should be appreciated – but at the same time, this is not a miracle – it is how it SHOULD be. The question is not “can women have it all?” but “how do the sexes work together to create families that have it all?” Women are taking on “men’s jobs” of financially providing; it only makes sense that men step up and take on some of the “women’s jobs” to continue to have the same resources at home. Feminism is just as much about the evolving man as it is the woman.

There has been absolutely no progress for the feminist movement if we still have higher expectations for women than men, or demand more from women to justify their having it all. In fact, the way this feminist movement is going we are just recreating the same problem in a different form.  Instead of continuing to criticize the modern women or debate how they spend their days, perhaps it’s time we talk about TRUE equality through the equal participation of their male counterparts not only in the workplace but at home.  If not, we continue to perpetuate the same unbalanced expectations of women – just a new version of the same inequality.

WWE Network: Social Media Bang or Bust?

After watching Social Media SmackDown two Fridays ago, my views on the World Wrestling Entertainment’s networking skills are none too high. In fact, I’d make the claim that they are better off backing out of the race before the gunshot’s fired. Even though I have a less-than-exceptional view of WWE’s social media outing so far, I remain optimistic. It seems like I have to be that way, especially with a speculated WWE network about to be unveiled.

Vince McMahon, chairman and CEO of the wrestling conglomerate, recently delivered a statement about this possible WWE channel. He said that the network would be launched in practically all markets, not just in the United States but internationally as well. He would go on to say that it would, “…take advantage of our presence online and in social media.” Considering that WWE’s presence in social media hasn’t been that great, it’s hard to hold out a lot of hope.

Where exactly would social media marketing focus in on the network? Well, thanks to WWE’s proposed media presence, it’s going to come in handy in the development of digital products. If you’re a fan of mobile gaming, for example, you may be interested. Whether the mobile content stands as actual premium content like full-fledged games or simple trivia apps that are only worth a dollar or so remains to be seen.

WWE’s constant social media usage is like going to a diner, receiving meatloaf instead of prime rib, and going back next week because you want to give it another chance. That’s what I feel like I’m doing with this company and its obvious lack of sight with websites like Facebook and Twitter. As much as WWE has burned me – as well as other wrestling fans – in the realm of networking, I’d like to see them do better.

I’m going to try and remain as optimistic as possible and hope that this network, if it comes into fruition, catches on. If it happens, I’ll gladly eat my virtual hat and Tweet about it while I dine on the Velcro strap.

Infographic: SEO Factors for Small Businesses

When it comes to key SEO tactics for small businesses with a local following, local search is becoming more important as a part of your online marketing strategy. And particularly, there are a number of factors that can contribute to your success—or failure—in local search marketing. Ace Plumbing is a great example of a business that’s doing it right. Let’s take a look at how you can apply these same techniques to your own local search strategy. Do you have a Google Places page? A quality Google Places page is one of the most important factors for gaining local search visibility. But you have to do it right. For starters, make sure your phone numbers match up—and don’t have more than one Places page with the same phone number, or even the same physical address. It makes it look like you’re trying to game the system and confuses searchers. That’s just one component of a successful local search marketing plan. Take a look at what Ace Plumbing has done right, learn how you can replicate the company’s success, and find out what you should avoid in the below infographic.

diy seo info graphic

 

UpCity is a robust SEO Software and education platform. Learn more about UpCity Local SEO Report Card at UpCity.com.

Christine Piazza Darrohn liked this post

Will Mobile Apps Replace in-store Shopping?

Over the past few years I have done most of my holiday shopping in store, but due to my busy schedule I find myself using my cell phone more frequently to help me find that perfect gift. I started to use different shopping apps to help me find possible gift ideas, and also to shop around and find the best possible price on the web.

 

This year it is like in store shopping is a thing of the past due to the increasing popularity of shopping through mobile apps. According to IBM the number of mobile sales went up six and a half percent from last year at this time of year.

 

The use of social media apps could play a huge impact in the deals consumers can find using their mobile devices. The simple click of a button will allow mobile users to log onto apps like Facebook and Twitter to see current online promotions as well as online coupons. Facebook even offers a gift sharing program which might be an awesome Secret Santa option!

 

The use of social media sites such as Facebook, and Twitter (both apps on cell phones) can be used to alert consumers of upcoming sales and current promotions as a form of social media marketing. This can be done by posting or sending out a tweet to all of your followers that notify them of the sale or promotion; they can click on it and shop right from their phone. I found and used a great app called Black Friday shopping when I went to Best Buy after Turkey Day. This app allows the user to view deals by store and the flyers that they have out. While browsing through the flyer the user can click one of the pictures in the flyers and it send them right to the website where you can purchase the product.

 

Looking at the study conducted by IBM showing the increase in mobile shopping by 6.5% from last year, I can predict that the use of apps will lead to the growth in mobile shopping in the near future.

 

Now what effect will this have on in-store shopping, in-store jobs, and the recovery of the economy? I wrote a blog discussing the impact of digital shopping on storefronts and quite honestly, there is a chance that jobs will be created but most will be lost.

 

What do you think will happen with the rise of digital shopping? Should the storefront be sacrificed for a better deal?

Are Mobile Apps the Future for Shopping?

Through the years I have found myself going form store to store trying to find items in stock, find the best promotions, and find the best prices. I have begun to use mobile apps to help me with my shopping, it allows me to go online seeing different stores prices, availability as well as current promotions that they are having.

 

Shopping without instant access to different stores in the palm of your hand is a thing of the past due to the use of shopping through mobile devices. According to ForeSee the number of consumers that access retailer’s websites using a mobile phone has increases nine percent from last year during this time of year.

 

The use of social media sites such as Facebook, and Twitter (both apps on cell phones) can be used to alert consumers of upcoming sales and current promotions. This can be done by posting or sending out a tweet to all of your followers that notify them of the sale or promotion; they can click on it and use it right in store. I found and have been using a great app called Quick Scan. This app allows the user to scan the barcode of an item, and see what price other retailers are selling that item for. It also has a tab where you are able to view different coupons that store are offering.

 

Looking at ForeSee’s study, I can say that the average consumer is becoming more educated, and will continue to seek the best deals that they can find. Now what effects will this have on stores prices, sales, and promotions?  I feel this mobile shopping craze is an opportunity for online marketing.  The use of social media apps could play a huge impact in the deals consumers can find using their mobile devices.  The simple click of a button will allow mobile users to log onto apps like Facebook and Twitter to see current online promotions as well as online coupons.

 

So why ever enter a store?

 

Though the tech-age is bringing us incredible software to battle the lines at stores, an expense towards jobs and storefronts might be adversely affected. While sales continue to climb, that friendly clerk at the counter might not be standing on a line of his own; the unemployment line.

Larissa Pasemann Striga liked this post

Viral Campaigns: It can spread like the FLU!

Back when social media websites first started, people (especially the generation Y & Z users) used them merely as a SOCIAL outlet. However, over time, with the social media boom in full effect, both businesses and small business owners realized the marketing opportunity social media posed.

 

Unfortunately, when people hear the word virus (or any word associated with it) they automatically assume a negative connotation. On the other hand, a supporter and enthusiast about social media, I see the word virus as a hidden business opportunity! There have been examples of viral campaigns that have proved to be very successful, such as the KONY 2012 campaign.  This specific campaign reached all major news stations and over 100 million views on YouTube in just about one week.

 

Viral campaigns on social media websites, if used correctly, can prove to be extremely effective in driving consumer engagement. First off, if you want to start a successful viral marketing you must have several elements to make your campaign engaging. Elements like humor, value or controversy can make your campaign stand out amongst all others.

 

Without these elements, you will have nowhere to start. After you have a fan base to leverage you must decide which social media websites will best fit the message your campaign is trying to portray.  Social media websites such as Twitter, Stumbleupon, and Facebook allow you to display your message to a huge audience without spending a dime. Lastly, your viral marketing campaign must inherit certain characteristics in order to be recognized.

 

Viral Marketing Campaigns, if positioned and executed correctly, can build huge consumer engagement and expand your brand awareness to heights you never expected. As long as you follow simple tips like these, maybe you can make your campaign spread like the flu!

You Should Watch This Now! Why Netflix Should Have a Sharing Option

So there was this awesome movie on Netflix starring Martin Sheen called The Way. The film begins with the death of Sheen’s son, played by Emilio Estevez (not much of a coincidence since Estevez wrote, produced and directed the film), while trekking the Camino de Santiago Pilgrimage. Sheen then decides to walk the pilgrimage in his son’s stead, spreading his ashes along the way. This was an excellent film of father/son relationships, rediscovery and redemption that I would recommend to everyone. After the movie ended, I thought to myself; why doesn’t Netflix have a social sharing platform?

Netflix has 23 million subscribers and 2 billion hours’ worth of streaming. Imagine the amazing capabilities of sharing your favorite films with other film or television buffs. I could always blog about this (duh) or even post on a social media site but just like anything else, I want access to it right now. With all the sharing platforms out there, it is a wonder why Netflix has not moved towards this feature and encourage other Netflix users to promote the Netflix brand. We share pictures of cats with each other. Why are we not sharing Platoon or Clue or Phineas and Ferb?

With that said, I propose a strategic proposition:  YouTube will buy Netflix.

It only makes sense. I am a huge fan of Facebook and Mr. Z but YouTube is the largest video sharing platform. Ever.

Google acquired YouTube so you would see the sharing feature on Google+ which I am not a fan of but when it comes to instant gratification, beggars can’t be choosers. How could Facebook battle Google+ in the video sharing arena? One could predict that Facebook will acquire an up and coming video platform. Others would predict that Facebook would create a video platform (maybe call it streemnTV to implicate a feeling of being hip? Just saying).

Netflix is available on all devices, from your household television, to your Xbox, to your tablet which might sway a social media platform’s decision to purchase the streaming site towards pro. I don’t see the con here at all.

There is no sale in the woodworks as of yet but my gut tells me that with more and more people using sites like Facebook and Twitter, social media marketing firms should jump on this asap (I hope you see this Mark Zuckerberg!).

Takara Alexis Licausi liked this post