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Esports Tournament Marketing: How to Attract New Participants

Esports Tournament Marketing

The esports industry is among the fastest-growing in the world today. Given how prevalent competitive gaming has become, not only on an entertainment level but in terms of business, this should come as no surprise. Gaming is no longer simply a hobby that people enjoy during their off time. Rather, it has become a multimedia juggernaut, attracting those that understand certain titles inside and out. As a result, many tournament competitors have been able to build audiences and create livings for themselves. To attract new participants, there is a fair amount of promotional work that must be done. This is where esports tournament marketing can come into the fold.

If you reside in the New York area, a simple search will show that there are multiple Long Island advertising agencies in your area. They understand that while traditional media still has its place, digital media is in; though it may go without saying, esports fall into the latter category. Digital marketing has aided the esports industry to a sizable degree, bringing in new players and generating excitement among both the players in question and spectators alike. Are you organizing a tournament, aiming to attract high-level players? If so, here are a few things that you should know regarding esports tournament marketing.

First, and foremost, be clear about what your tournament entails. Is your tournament solo or team-based? Can an individual participate in said tournament remotely or must they be at a central location to do so? Are there certain titles that will be represented? The latter are especially important; popular esports titles include but aren’t limited to fighting games such as Street Fighter and Mortal Kombat and battle royales along the lines of Fortnite and Apex Legends. The best esports tournament marketing strategy is straightforward with what it offers, as well as the types of players it’s looking for. Thus, it becomes easier for potential competitors to inquire further.

Esports Tournament Marketing 1

Next, consider the audience that you’d like to target. Gamers are a varied collective, to say the least, which means that their interests are going to be different. For example, even though an esports spectator may enjoy first-person shooter titles, this doesn’t necessarily mean that they’re going to have the same enthusiasm for titles in the sports genre. With this in mind, esports tournament organizers must target the appropriate audiences. This can be done in a number of ways, though paid ads on social media platforms including Facebook and Twitter tend to be the most straightforward. A marketing strategy is only as effective as how targeted it is.

Influencer marketing will also assist in generating awareness and excitement for your upcoming esports tournament. Much like fashion and technology, various influencers exist in the esports sphere, focusing on certain titles and genres. Furthermore, these individuals are active on some of the biggest live streaming platforms in the world, YouTube and Twitch being the two most recognizable names. Influencers have audiences of differing scopes, though they share the same goal of creating content and, of course, influencing user behaviors. Speak to an experienced social media marketing company to see if influencer marketing is right for you.

Search engine optimization can play a vital role in how you market your esports tournament, too. One of the ways that this can be done is through blog writing, which will provide your website with consistent content. Both newsworthy and evergreen content can be optimized for the purpose of higher search engine results. SEO can also be applied to your website, whether it’s by updating title or meta tags, fine-tuning on-site content so that relevant keywords are more commonplace, and the like. Be mindful of the fact that SEO is a delicate process, so it may be in your best interest to speak to an expert to learn more.

Finally, once your tournament has come to a close, take a step back and evaluate its success. This is where elements such as marketing practices will be assessed in terms of their effectiveness. Did you find that one social media platform generated more user engagement than another? Is there a certain influencer size that you may wish to focus on for future tournaments? Details such as these will assist in future esports tournament marketing efforts, allowing you to stay involved in an industry seeing growth that shows no signs of slowing down anytime soon.

About fishbat: fishbat is a full-service online marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

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