The construction industry is among the largest in the world today. Not only is it currently valued at well over $1 trillion in the United States, but it’s been supported by many notable names in said industry, AECOM, Kiewit, and The Turner Corporation included. Furthermore, this industry is responsible for the development and maintenance of the homes we live in and the offices we use for day-to-day work. If you’re a business owner in the construction industry, you may be looking to either bolster your marketing or create a plan from the ground up. This may be where you’ll consult an experienced New York online marketing agency if you live or work in the area. With this in mind, here are 6 digital marketing tips for construction companies.
Digital Marketing Tips for Construction Companies
1. Understand your target audience
When it comes to digital marketing tips for construction companies, a full understanding of one’s target audience is essential. As will be the case with other aspects of marketing, this varies from one business to the next. For example, you may be involved in residential construction, building homes or apartments for individuals and families to live in. What this means is that your audience will be different from a commercial business owner’s, as they’ll be more likely to focus on company owners and entrepreneurs. Knowing your audience will help you better develop a marketing plan.
2. Build a digital marketing plan that caters to your goals
When establishing a digital marketing plan for your business, your goals must be considered. Once again, this is another aspect where numerous variables will be at play. For example, as the owner of a construction company, your marketing goals may be tied strictly to generating leads. However, you may also be focused on building your digital presence, which is where social media management and public relations will be prioritized. Simply put, every business owner has unique targets they aspire to hit. Working alongside a social media marketing or digital advertising agency will ensure that your goals are prioritized.
3. Manage your social media presence across various platforms
Speaking of social media, the importance of different platforms can’t be overlooked. Social media management takes on different forms, too. Case and point, if you build a company page on Facebook, it’s expected that, with the proper digital marketing strategy, it will see engagement. Imagine that a user inquires about your company’s services; in this situation, you may wish to reach back out with a number they can call or a contact form to fill out. From there, they will be reached back out to by a company representative to speak further. From Facebook to LinkedIn and beyond, social media management is among the most important digital marketing tips for construction companies to use and grow.
4. Develop a functional, responsive website
To manage your construction company from a digital standpoint, a high-quality website is required. This will serve as an extension of your company, allowing the average user to learn more about what you provide and how you can assist them. Several factors play into the value of one’s website, including individual pages for services, a blog section for content purposes, and a contact form that can be easily filled and submitted, just to name a few. Furthermore, the website should be responsive, able to be navigated with ease across all devices.
5. Get your company listed
Next, focus on listing your construction company across different directories. The most notable names, in this regard, include Yelp, TripAdvisor, and Google My Business. What these websites do is help your company become listed, allowing them to be easily found by those that navigate each site. Not only do these directories provide increased visibility for your company but getting listed is, in many cases, free of charge. This is one of the most cost-effective digital marketing tips for construction companies to use, allowing them to be better promoted with little expense.
6. Nurture leads via email
When it comes to lead generation, nurturing the leads that your company brings in goes a long way. The best way that this can be done is through email. Furthermore, various approaches can be taken. For instance, you may wish to create an email list of company owners that you’ve worked with in the past. From there, they can be reached out to in regard to any potential projects they’re working on. Depending on their needs, your company’s services may be put to use. Email marketing agencies can assist construction companies in maximizing the benefits of email over time.
About fishbat: fishbat is a full-service Long Island marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
