Recently in an article by AdAge, Netherlands Volkswagen has set the bar in social media campaigning with the “Fanwagen.” In an attempt to promote the Olympics, the Dutch agency created an “orange powered” vehicle that runs on sound; the accelerator of the vehicle is connected to a decibel meter and the louder the passengers are in the vehicle the faster the car moves. Dutch fans were challenged to race with the concept vehicles on a 100-meter track to win tickets to the 2012 Olympics.
Recently in an article by AdAge, Netherlands Volkswagen has set the bar in social media campaigning with the “Fanwagen.” In an attempt to promote the Olympics, the Dutch agency created an “orange powered” vehicle that runs on sound; the accelerator of the vehicle is connected to a decibel meter and the louder the passengers are in the vehicle the faster the car moves. Dutch fans were challenged to race with the concept vehicles on a 100-meter track to win tickets to the 2012 Olympics.
Courtesy of AdAge
Volkswagen’s social media marketing has time and time again proved that their creativity is superior to that of Chevy or Ford. Remember the Darth Vader kid? While social media campaigns are usually geared to sell a product, the aspect of Volkswagen’s innovation cannot be ignored.
Though Visa and P&G dominate the advertising arena for the Olympics, it is the creative ads that make an impact on consumers. With the increase in sales Volkswagen had in July, one will wonder if August will see a similar increase after the Olympic Games end. If a large company wants to gain an audience and the trust of the consumer, a delightful presentation of their product speaks volumes. Look at the success of the Geico lizard or the numerous characters that General Mills has for their cereal lines. Consumers that spend are consumers that are entertained.
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