While getting people talking about your business can be an excellent method of brand exposure, negative feedback can be detrimental to your reputation and even reduce your rankings on social media, review sites, and search engine results pages (SERPs). Consistently keeping track of what is said about your company is the most effective way to manage client reviews. fishbat reveals the top three tips for monitoring your company’s online reputation:
While getting people talking about your business can be an excellent method of brand exposure, negative feedback can be detrimental to your reputation and even reduce your rankings on social media, review sites, and search engine results pages (SERPs). Consistently keeping track of what is said about your company is the most effective way to manage client reviews. fishbat reveals the top three tips for monitoring your company’s online reputation:
- Make it a regular task. Because people are regularly searching the web for the products and services your company offers, it is important to combat negative comments before they gain too much exposure. Assign reputation monitoring to an employee as a daily or weekly task. Develop a strategy for handling both positive and negative reviews in order to streamline the process and make it as easy and efficient as possible.
- Address all feedback. Staying connected with clients is crucial for building your brand and encouraging positive reviews. If the feedback is positive, send the reviewer a short note thanking them for their comment and their patronage. If the feedback is negative, ask to further discuss matters offline so as to address any concerns and potentially turn their experience around.
- Hire a reputation management service. If you or your employees do not have the time to handle this task, consider hiring a company who can do it for you. An online marketing or SEO agency will work to bury negative reviews and links, promote favorable ones, and handle your social media profiles in efforts to connect with others and increase positive consumer engagement.
Contact fishbat today to take care of this service so you can focus on improving your product or service without having to spend extra time on customer relations or online reputation management!
To learn more about how an online marketing agency can assist reputation management, contact fishbat today.
