By: Taylor Lawshé
It is no secret that Twitter has incredible marketing value. As one of the most popular social media and internet marketing platforms, Twitter enables brands and individuals alike to reach an enormous audience by chiming in on trending topics, using strategic hashtags, and participating in community outreach. If done right, a simple tweet can go viral in sheer minutes.
While I understand that brands are trying to portray a positive outward appearance, I personally find that to be very boring, not to mention that you’ll never go viral by playing it safe. Some of the most entertaining tweets I’ve ever seen were from brands that deviate from what you would expect them to say. With that said, here are 3 of the funniest and greatest tweets from brands that had some level of viral exposure.
Okay, so maybe this one has a little less marketing value than the other examples, but come on, that’s hilarious.
So what does all of this have to do with marketing, you ask? Easy – viral marketing. With the explosion of social media and virality, brands have been given a brand new opportunity to market themselves. By chiming in on Twitter trends, hashtags, and topics, certain brands have been able to receive an enormous number of impressions on the platform. The power of viral marketing is evident in the lasting effect it has on those who view it. It exponentially increases brand recognition because - think about it - you’ll never forget that one time a pizza place in the UK offered an international rap/fashion mogul a job when he announced that he was $53 million in debt.
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