With the growing social landscape, it can seem impossible to keep up with all of the various social platforms. Cross-posting may sound easy by just sharing similar content on different networks. How complicated can it be?
But if you don’t execute cross-posting in the right way, it can lead to you and your business missing out on achieving your goals. Posting content on social media doesn’t have to take you tons of time. Cross-posting is quickly growing as a go-to tactic by experienced social media managers to save time and resources when scheduling their social posts.
Let’s take a look at some important tips to keep in mind when executing cross-posting in your social media strategy.
Tips for Social Media Cross-Posting
What is Cross-Posting?
Cross-posting involves posting similar content across multiple social media platforms. Social media managers use this process to help them save time and increase efficiency. In addition to being time efficient, cross-posting is a highly effective tactic for social media managers because it helps streamline your posting strategy, allows you to reuse content across multiple channels, and continually keeps your social presence up-to-date.
Cross-posting is also helpful if you’re looking to increase brand awareness, making it an opportunity to get your message shared on various platforms where it has a much bigger chance of being seen by your target audience.
How to Cross-Post
Typically, your social media scheduling software has a built-in feature that allows you to post the same content on multiple platforms with a simple click of a button! Some examples include Hootsuite, Sprout Social, Planable, and many others.
It’s important to remember that every social media channel is different. For example, Pinterest focuses on Pins, Twitter focuses on Tweets, and Instagram is packed with Stories and Reels. Additionally, each platform has specific character limits and image size requirements.
With that being said, you never want to post the exact same message on each social channel. This will come off as robotic and may put your social strategy at risk of looking dull. So when you’re crossposting, you must be aware of the main differences between each social media channel and learn how to speak their language appropriately.
Analyze Your Results
After you have successfully cross-posted, be sure to analyze your results to understand better post-performance and what you can do to improve. Most social scheduling software provides built-in analytics for each post which allows you to make data-driven decisions in your social campaigns and strategies.
You can also consider using a social listening tool, such as Brand 24 or Sprout Social. These tools can help to gather insights about whether people feel like they see your posts too much and aim to find a cross-posting happy medium. This can help you produce enough content to reach your goals and audience but not so much that you might be coming on too strong.
Analyzing your content will become a key indicator of how, when, and what you should post on your platforms, as it will give you a better understanding of what type of content is performing the best. This can help keep your brand up to par with what your audience wants to see and what your competitors may be posting.
No matter which social media platforms you are using, keep in mind that each audience can be significantly different. Content shared across multiple platforms can be repurposed to align with each channel’s various users. For example, the same person who checks Twitter daily isn’t checking their Instagram every 10-15 minutes.
Each track is unique and comes with specific obstacles to managing the individual platforms. But when the right amount of time and attention is given to building your social reputation, increased engagement and brand visibility will be the best reward!
Fishbat is a full-service digital marketing agency that exists to generate results that our clients value through goal-based marketing. To learn more about how to successfully navigate the rapidly evolving world of digital marketing, read more of our insights here or follow us on Instagram for more marketing tips and tricks.