Digital Marketing Agency, fishbat, Discusses the Mobile-First World

Sep 19, 2017 -- Posted by : admin

The importance of mobile device consideration in today’s digital and on-the-go world is paramount. Mobile devices have surpassed desktops as the primary online usage vehicle for most users. Many people utilize mobile in addition to the desktop, usually with more interactions taking place on mobile devices, but there are growing numbers of users who only use mobile devices to access the web. Designing, marketing, and optimizing for mobile differs from desktops, causing shifts in digital marketing and SEO strategies as well as in web design. Digital marketing agency, fishbat, discusses the mobile-first world and design, marketing, and SEO best practices to reel in results.

  • Design Regardless of where the user is accessing the internet, web design must address the user’s experience, and mobile device experiences differ from that of a desktop. Considering the user experience on mobile devices and the importance of providing a top mobile experience, the path of least resistance is to design for mobile devices first instead of for desktop and working to scale and alter everything for mobile devices after. Designing for mobile-first use takes several things into consideration such as responsive sites to adapt to screen size, long-scrolling formats for easier mobile navigation, and enlarged touch-points. Mobile design also embraces a simplified interface that accommodates screen size and appeals to limited attention spans on mobile devices by including bullet-point information over larger text bodies, compressed images, and simplified navigation. Avoid hamburger menus or any elements that make visibility or finger navigation difficult. Expect to see voice search implemented in many mobile designs as well for ease of use.
  • Digital Marketing Social media platforms are most commonly accessed from mobile devices, making social media marketing of vital importance in a mobile-driven market. One reason for this is the immediacy of access on mobile. Mobile device users repeatedly access their phone, and thereby the internet, many times over the course of the day and with social media platform quick- access apps on mobile devices. This is a marketing dream to have such frequent impressions with engaged users. While interactions are frequent for mobile users on the go, they are also precise, and as such, mobile users tend to ignore irrelevant ads and information more than desktop users. Today’s rise of more targeted and relevant ads and content will play a big role in mobile-first digital marketing to correct this mobile-marketing miss. However, the biggest impact we could see on mobile interactions is AI such as chatbots and deep machine learning. In a fast-paced mobile environment, AI assists users in searches with relevant results by deciphering human context. This advanced and conversational interaction and search ability will make long tail keywords far more important for digital marketers than we’ve seen in the past. Deep machine learning will draw from your online “personality,” including historical searches, social profiles, social media interactions, and more, to create more customized marketing to capitalize on mobile user-behaviors for qualified outreach, and greater user response. Long tail keywords will leverage AI context deciphering to drive more traffic to the business through their ability to decipher human search intent.
  • SEO The user experience is the primary consideration in today’s SEO. Certain SEO factors are a constant regardless of desktop or mobile, such as loading speed, quality content, user engagement, and more, but there are differences as well. Mobile responsive design is a major factor in search engine ranking, not to mention the impact on the user’s experience is greatly improved. Other factors for consideration in mobile SEO are, including accelerated mobile pages with light HTML and CSS code, compressed images, social signals, local search optimization, and of course, anything impacting the user’s experience will weigh in heavily as well. Providing easy-to-navigate interfaces with consideration to finger navigation, user engagement components, quality links, social sharing buttons, and more will improve the experience. However, issues such as keywords in external links, intrusive interstitials, flash, small text and navigation, lengthy text, and more will have a detrimental impact on SEO for mobile use.

The mobile movement is here to stay. Mobile use is convenient, to say the least. Most people are never far away from their mobile devices at any point in time. For digital marketers, this is invaluable; it means that they are never far away from their audience either. A mobile-first approach to design, marketing, and SEO is vital to capitalize fully on the internet’s worldwide audience of consumers through engagement, functionality, convenience, and visibility. Digital marketing is a bit like fishing. Not unlike fishermen who position themselves where the fish are and ensure that they have all the proper tools needed to hook them and reel them in, marketers fish for business by being where the business is and using the right equipment to attract, retain, and convert customers.


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