To better understand the fashion industry, consider the following details. Did you know that the industry in question generates more than $470 billion per year in terms of sales? Were you also aware that growth has been seen in numerous regions, not only the United States but France, Spain, and Germany, just to name a few? Fashion is booming and the companies that invest the most into their marketing will be the ones to benefit the most. This is where a seasoned Internet marketing agency can provide the assist. When it comes to digital marketing for fashion companies, here are 7 things to know.
What to Know About Digital Marketing for Fashion
1. Focus on your website.
If your goal is to refine your digital marketing efforts, as a fashion company owner, you must first focus on building a quality website. Consider this an extension of your business, as it can do everything from showcase your wares to provide an avenue of communication for users. Furthermore, it can be developed from a technical standpoint, allowing it to perform well on a number of devices. It can also rank well in search engine results, provided the proper work is put forth. When it comes to the latter, it’s recommended that a fashion company owner speak to a Long Island SEO specialist.
2. Use different channels for content creation and distribution.
When it comes to digital marketing for fashion businesses, content is integral. Fortunately, there are many paths that one can take in this respect. For example, social media plays a major role in how fashion companies reach users. Fashion is an inherently visual sector, so platforms such as Instagram and Pinterest can be incredibly useful. One may also wish to get into video production and, by extension, YouTube marketing. These are just a few of the channels that can be used to not only help create and distribute content but reach a wider audience in the process.
3. Engage your audience.
To stay on top of your marketing efforts, as a fashion business owner, engage your audience. This builds trust over time, but just as importantly, it keeps your brand top of mind. There are a few ways that engagement can be built and maintained over time, too. Social media, as mentioned earlier, can be used to regularly post content that your users can interact with. You can also provide value by running contests and giveaways, which helps bring more attention to your wares. Keep these possibilities in mind if you find that engagement isn’t as strong as it should be.
4. Take advantage of email marketing.
Another way to go about digital marketing for fashion is by utilizing email. To say that email marketing matters in this field would be an understatement, especially for companies that have ecommerce capabilities built into their sites. To expand on this, imagine that a user is preparing to purchase a piece of clothing, be it a dressy shirt, summer dress, or even just an accessory. The user in question may, for one reason or another, deviate from the website, leaving their online shopping cart unattended. Email marketing is a common response to high shopping cart abandonment rates, reminding users of purchases in progress and encouraging their completion.
5. Use search engine optimization to become discoverable.
Do you believe that your web traffic has stagnated or isn’t progressing at the rate it should? This may be the result of poor or nonexistent search engine optimization, which is a layered process all its own. Proper SEO takes all elements of your business, including on and off-site efforts, into account. It also requires emphasis on keyword research. Case and point, if you’re a business owner on Long Island, terms such as “New York fashion companies” or “New York fashion designers” would be relevant. Invest in SEO to boost your rankings over time.
6. Partner with influencers in the fashion industry.
Influencer marketing is a common practice in the fashion world. Business owners have long partnered with bloggers, video editors, and other established names in the fashion industry, which is where influencer marketing takes shape. Influencers are seen as trusted names in their fields, meaning that their words and actions carry weight with their audiences. If a blogger speaks highly about a new fashion line, for example, his or her audience will be more likely to research it on their own time. Depending on the influencers that you partner with, you stand to expand your audience, generating more revenue in the process.
7. Keep track of your marketing over time.
To ensure that your marketing efforts are performing, it’s imperative that it’s kept track of. This can be done by looking up analytics and comparing them month over month, just to name one example. If a fashion company began a social media campaign in March, it’s expected that growth, if even to a minimal degree, should be visible by July or August. The same can be said for search engine optimization, as it’s expected that rankings for various keywords will improve. Digital marketing for fashion companies is most effective when monitored, allowing business owners to observe growth and make changes as needed.
About fishbat: fishbat is a full-service New York digital marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
