To tweet or not to tweet? That is the question.
The amount of tweets that are published each day is amazing. With over 150 million tweets per day, it’s an unreal amount. Out of those 150 million, what constitutes as valuable or invaluable, and how many of those are deleted? Who passes off information for something that a celebrity tweets or something totally invaluable to the advancement of society?
To tweet or not to tweet? That is the question.
The amount of tweets that are published each day is amazing. With over 150 million tweets per day, it’s an unreal amount. Out of those 150 million, what constitutes as valuable or invaluable, and how many of those are deleted? Who passes off information for something that a celebrity tweets or something totally invaluable to the advancement of society?
When I tweet, I tweet valuable information pertaining to the industry in which we all have interest in: social media marketing. I normally post tweets with articles or retweet other people’s articles who have re-tweeted mine. Often I have conversations with some people who have concerns or comments about an article that I wrote. There is usually criticism, but we work it out and come to a general understanding and move on our merry ways. It’s a way of networking and helping each other out.
I have friends though who tweet about using the bathroom or mowing the lawn. Is that valuable? Not to me it’s not, nope. I don’t want to be at work and have my Twitter feed get blown up with garbage that doesn’t pertain to me. Thanks anyway though folks. Are you posting important information or silly non-pertinent information?
This brings me to my next topic: celebrities and politicians who post things that they will eventually regret in the future. What’s even better than people making fools out of themselves is websites that achieve these tweets after they have been deleted! It’s hysterical. People, regardless of what status they are, need to be careful of what they tweet because it can always come back to haunt them; especially if their tweets are public and not private.
As community managers, we have the duty to be posting on our client’s behalf. Of course the client approves what we post, but what happens if we post something on a whim and it gets backlash from our users? Do we delete the post and handle it accordingly? I think it all is dependent on what type of post it is and the voice of the brand in general. Is it in the voice to make a rebuttal and defend what was tweeted, or take down and appease?
So, the moral of the story: don’t be a twit when you tweet, and be careful! Your thoughts?
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