The further one dives into the topic of digital marketing, the more it’s realized how different practices work together. In other words, to some degree or another, one practice will have an impact on another. For proof of this, look no further than the connection between web design and search engine optimization. While they’re used to fulfill different goals, they’re often intertwined behind the scenes, allowing them to complement each other. As a result, websites become more functional, user-friendly, and optimized. It’s no wonder, then, that any Long Island SEO agency would build a strategy with a client’s website in mind. Here is how web design and SEO work together.
Content Creation – One of the most prominent ways web design and SEO work together is content creation. While it should go without saying, digital content must be built with the user in mind. What this means is that there must be rhyme and reason in regard to the content creation process in general. If a user lands on a website for a college they’d like to enroll in, they may expect to see content revolving around the college in question, events it will hold in the future, and tips for incoming freshmen, just to name a few examples. Provided content is tailored for SEO, incorporating keywords and a sound linking strategy, it will benefit the website it’s associated with that much more.
On-Site Optimization – Next, on-site optimization is not only critical to the web design process but is part and parcel of SEO itself. On-page optimization is comprised of many smaller parts that make up the bigger proverbial engine. When developing URLs for new internal pages, keep said URLs as short as possible, since this helps search engines better understand the content. It’s also worth noting the importance of keywords in URLs, provided they apply to the content webpages house. This assists search engines, as mentioned earlier. Moreover, it will go a long way in helping your site rank.
Tagging – Often considered an extension of on-site optimization, tagging is essential to the web design process. Tags, or metadata, are defined as content that’s used to help describe website content, not only on the homepage but the various internal pages it houses. When performing a search, you’ll find results that have blurbs underneath the links; said blurbs are the description tags, detailing what their corresponding pages are about. It’s essential that each piece of media on your site, including images and videos, is tagged as well. Tagging allows your site to become more searchable and enhances the user experience.
Voice Search – This is one of the more recent developments in terms of web design and SEO alike. Given the growing use of digital assistances like Alexa and Siri, it should come as no surprise that websites have been redesigned with this functionality in mind. One of the most important things to know about optimizing websites for voice search is common phrases. Consider what the average user will search for and how it relates to your business. Case and point, if you own a coffee shop on Long Island, your users may say, “show me coffee places in New York” or “what are some coffee places nearby?” Putting oneself in the shoes of the user goes a long way in voice search implementation.
Mobile-Friendly Design – Lastly, a website must be built with mobile-friendliness to complement modern SEO practices. Did you know that mobile devices generate more than half of all worldwide web traffic? Furthermore, most users tend to visit a company’s page on mobile devices since they may not be inclined to download their app, which makes mobile-friendly design all the more essential. Search engines place more weight on websites that respond well to different devices, as this illustrates an understanding of the user experience. If your website isn’t built with smartphones and other mobile devices in mind, its likelihood of ranking will be lessened.
As you can see, high-end web design can’t exist without a rock-solid SEO plan, and vice versa. While each service is beneficial on its own, their individual capabilities are elevated when brought together, not unlike a combination of ingredients that work in tandem. Now that you have a better understanding of how these digital marketing services complement each other, it’s in your best interest to speak to an experienced Internet marketing company as soon as possible. Whether you have a website that requires finetuning or haven’t even begun the web design process, the aforementioned marketing company will assist each step of the way.
About fishbat: fishbat is a full-service Long Island website design, SEO, and online marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.