The committee in charge of organizing Super Bowl XLVI has selected a social media agency that will control social media command center for the event. This helps show why social media is so important in our society. The Super Bowl is one of the largest sporting events held in the United States, with a lot of attraction drawn towards and around it. It could change the face of web marketing for good.
by Tim Greening
The committee in charge of organizing Super Bowl XLVI has selected a social media agency that will control social media command center for the event. This helps show why social media is so important in our society. The Super Bowl is one of the largest sporting events held in the United States, with a lot of attraction drawn towards and around it. It could change the face of web marketing for good.
The leading reason for the hiring of the social media agency is to manage all the craziness that surrounds the event. There will be several other events going on surrounding the Super Bowl. People from all across the United States and even the world will be coming to Indianapolis to attend the event. There will be people who just go to the city to say that they were there while the city hosted the Super Bowl as well.
The social media agency, Raidious, will be in control of the communications center for days leading up to the competition. They are in charge of streamlining social media communications and assisting the visitors through social media outlets. They will help direct the visitors to local attractions, find directions and parking, and maintain order during a disaster if one were to happen. All of this would be accomplished through social media.
The communication center is set up in way that allows Raidious to detect visitors in need of assistance through advanced research and analytical tools. The company can find social media users that make posts related to the event and respond to them with links and helpful information. This will help link the attendees with the organizers of the event and develop a great connection. If everything goes well and the Raidious is able to perform, it would be excellent PR for the event organizers, Indianapolis, and the Raidious.
Raidious’ handling of the event and their duties can be terrific for social media and social media agencies all over the world too. If the company handles themselves well and delivers a wonderful service for the attendees of the Super Bowl it might open up doors all over the place for social media agencies. It might give these types of companies’ alternate markets and opportunities. It might help propel other social media agencies into performing similar roles for sporting events all over the world, both large and small. The event might help increase awareness of what social media agencies are and what they are capable of.
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