Whether it’s for a wedding, a conference, a concert, or any other small or large-scale gathering, event planning is an intricate process. There are various logistics that event planners must account for, including budgeting prior to negotiations and how said negotiations are done with venue owners. When it comes to the advertising side of the job, Internet marketing companies can help alleviate the pressure, handling all promotional efforts while event planners carry out their day-to-day responsibilities. When it comes to Internet marketing for event planners, there are a few details that should be known.
Internet marketing for event planners begins with a consultation. Essentially, this entails preliminary discussions that help individuals express what they’re looking for, from a marketing standpoint. They will also outline the goals that they’d like to achieve, when said goals should be reached, and any other details pertinent to the marketing process. From there, an Internet marketing specialist will make recommendations based on the information given to them. In many cases, consultations are cost-free for potential clients, which eliminates any risk that they may have anticipated otherwise.
Once the consultation is out of the way, it’s time to discuss services that are meant to be delivered. Internet marketing for event planners can be taken in multiple directions, including an emphasis on social media. This is especially true given just how prevalent social media, in general, has become. For example, did you know that there are close to 4 billion users across various platforms? It’s also worth noting that a user, on average, spends a little over 2 hours per day on said platforms. This should prompt event planners to leverage social networks, not only for generating leads but establishing connections. In fact, it’s not unfathomable for said connections, provided they’re nurtured well, to become leads in the future. A reputable social media agency will provide further insight.
Search engine optimization, or SEO, is another marketing strategy that’s pivotal to an event planner’s success. Depending on the area that an event planner resides in, as well as those they provide services to, there is likely to be ample competition. There are multiple ways that one can stand out; with digital media, SEO provides a great advantage. This is true for both local and national SEO efforts alike. In terms of the former, it’s recommended that an event planner attempt to rank based on where they’re located or the cities or states they serve. On the surface, local SEO may not seem advantageous compared to a more general approach. However, given how many search engines tailor results based on a user’s location, every possibility should be considered.
Email marketing is another avenue that can be taken, especially if an event planner has a catalog of clients they’ve assisted in the past. Email provides event planners with the opportunity to stay in the minds of recipients, keeping them informed on everything from ongoing promotions that can save them money to pertinent news about the event planning companies themselves to industry-related insight that recipients may find value in. There are a few ways to ensure the highest levels of engagement. These include, but aren’t limited to, crafting eye-catching headlines, personalizing emails based on specific users, and offering user-focused content that keeps promotional efforts to a minimum. When properly implemented, email can be an invaluable marketing tool.
Internet marketing for event planners can be made or broken based on web design, too. The primary way that a user finds information now is through search. When they conduct a retail-related search, no matter the terms that they use, they’re likely to click on an official website to learn more. This logic applies to event planners, meaning that they should have dedicated sites that function well. To better illustrate this, a user may be planning a wedding, looking through the local options available to them. Upon clicking on a website, the user should easily find the information they’re looking for, as well as know-how to call or reach out to the event planner to learn more. If the website in question fails to load quickly or doesn’t translate well to the user’s smartphone, just to name a few examples, the user in question will be unlikely to engage further. The importance of web design to digital marketing can’t be understated.
About fishbat: fishbat is a full-service Long Island web design and marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
