Social media is used to convey a voice; a voice of a person, the voice of a product, or the voice of a business. Whether that voice is sincere or funny, each voice is different and has its own personality. But when do we know whether or not to use a funny voice, concerned voice, or something completely out of the box? Well that all comes within the branding of the product or service. So let’s talk about the formal and informal voice of social media.
Social media is used to convey a voice; a voice of a person, the voice of a product, or the voice of a business. Whether that voice is sincere or funny, each voice is different and has its own personality. But when do we know whether or not to use a funny voice, concerned voice, or something completely out of the box? Well that all comes within the branding of the product or service. So let’s talk about the formal and informal voice of social media.
I would say that every brand has a formal voice and that most of it is on printed materials. It’s in their brochures, their labels, press releases and their even their website. For the Long Island housing market, a company that specializes in real estate sales would speak to their audience with sincerity and refer back to facts on suburban living. This voice is typically a little more sincere offering information about the service that the real estate industry and so on. Being in printed material and in a more traditional form, it would only make sense that it would reflect that type of traditional voice.
So is social media a place to voice your informal voice? Of course. Social media is a fun, playful, and social platform that is used to engage and inform users. With traditional media and formal voices, we are just informing customers as opposed to engaging them. If we were to engage the users, there is more a chance that they will stay with your brand and by loyal to purchasing. The success of social media marketing is due to the conversational and entertaining tone that is conveyed on this platform.
An informal voice is able to grab a user’s attention better. It might even give people a better opportunity to connect with your brand in a way that a formal voice wouldn’t have allowed them to. An informal voice tends to be more relaxed than a formal voice. People want to relax, there is no need for them to be filled with information all of the time. Brands should try and use an informal voice for their social media.
If this doesn’t help in your social media efforts, I don’t know what will. Your thoughts?
Contact fishbat if you’re interested in hiring a social media company.
