In the past, the only people who knew about new movies coming out were those that actually went out and did their research with memberships to movie websites. Nowadays, it’s almost as if the movies come to you.
In the past, the only people who knew about new movies coming out were those that actually went out and did their research with memberships to movie websites. Nowadays, it’s almost as if the movies come to you.
The most current example of this that I can reference would be the trailer for the new comedy Ted from the creators of Family Guy. I never heard a peep about this movie, and this is coming from an avid Family Guy fan. Out of nowhere I am being told by multiple people at work, “You have to, have to, HAVE TO see the trailer for the movie Ted!” I checked Facebook on my iPhone and there were already numerous people on my friend’s list that had shared it, and it was almost TOO easily accessible.
While this is very convenient and helpful to fans such as me, it’s the impact on the movie creators that make this worth writing about. Social media marketing has made spreading awareness for a movie incredibly easier than it previously was. Now the trailers literally sell themselves.
In marketing, if you have a good “word of mouth” flow from your business, you are in great shape from a marketing/advertising standpoint. In other words, if you are running a restaurant, and the food is so good that every person that comes in tells his or her ten closest friends and family members, business is good.
The same goes for a movie trailer. If the trailer for the movie Ted is so funny that people will want to share it on Facebook or Twitter, than more and more people will continue to share it and it will spread like wildfire through the social media networks without and promotional push from the movie company itself. This widespread expansion of trailer discovery through social media outputs has changed the way movie companies have to construct their marketing plans from here on out.
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