Are you a business owner looking to launch a new marketing strategy? If so, it’s important to understand the different types of technologies that exist underneath this umbrella so that you can make the most of them. From the platforms we use on a regular basis to the tools that are primarily used by marketing specialists, there exists a bevy of technologies that not only create better promotional strategies but help businesses reach new heights. In fact, if you were to work with a growth marketing agency, there is a strong possibility that these will be used to make your strategy more effective. With this in mind, here are the top 5 marketing technologies businesses must use.
5 Marketing Technologies to Consider
Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok – these are just a few platforms that fall under the broader umbrella of social media. Essentially, these platforms are designed to help users interact with each other, creating conversations and perhaps even developing new business. The idea of companies using these platforms is far from new; a cursory glance on a single one will show said companies engaging with their audiences in different ways. It’s recommended that companies be active on different social media sites, as well as use tools to make the endeavor of managing them that much easier. This is where an experienced social media marketing agency can help.
To say that content matters in the marketing world would be an understatement. Content provides value to users, motivating them to learn about companies or invest in products and services, just to name a few examples. Thus, it should come as little surprise that content management is among the most integral marketing technologies. Content management helps companies manage their content, hence the name, whether in regard to their ongoing marketing efforts, website content, or any published work meant for mass consumption. Content management makes reviewing, editing, and for SEO purposes, tagging content that much easier. Keep this marketing technology in mind as well.
Search Engine Optimization
Though perhaps more commonly known as SEO, search engine optimization is not only one of the most important marketing technologies but it’s an ever-evolving strategy to boot. In a nutshell, SEO is used to help companies reach their target audiences when they perform searches. Though this term is largely associated with Google, it can apply to any search engine. The ideal SEO strategy is composed of different layers. These include keyword research, which helps companies better understand the terms most relevant to them and the ones they should pursue. SEO encompasses website design and development, as a company’s site must be optimized to rank well. There are other factors to consider as well, but simply put, SEO aids search engine visibility.
Also known as conversion rate optimization or CRO, conversion optimization is a practice used to increase the number of visitors to a website. To be more specific, the goal is for those visitors to perform a certain user action; this can range from simply visiting a specific internal page to signing up for a newsletter to completing an on-site purchase. There are numerous ways that one can tackle conversion optimization, driving as much traffic to their site as possible. Such examples include developing a user-friendly site that makes finding key information easier or performing an incentive to the user to make them complete said action. Conversion optimization is another example to include in the collection of essential marketing technologies.
As your marketing strategy is given time to unfold, it’s essential that you track its progress over time. For example, how certain are you that a particular social media ad is performing to your standards? Do you know whether your search engine rankings for certain keywords are going up? Answers to questions such as these can be found by way of analytics. Defined as the discovery and interpretation of data, analytics is commonplace in the world of digital marketing. In fact, without this marketing technology at your disposal, you won’t have a clear understanding of how your marketing is performing. Keep in mind that different tools will be needed to collect different data, whether on social media, through search, or what have you. However, with analytics, you’ll be able to better tailor your marketing efforts moving forward.
About fishbat: fishbat is a full-service B2B digital marketing company that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.