Although many viewers may not have realized they were watching history, Twitter’s first ever commercial aired this past Sunday. You can see the commercial here. The advertisement featured NASCAR driver Brad Keselowski tweeting from inside the driver’s seat and promoted a new hash tag page for NASCAR. Those watching thought this was the start of plenty of branded hash tag pages that would overtake the platform.
Although many viewers may not have realized they were watching history, Twitter’s first ever commercial aired this past Sunday. You can see the commercial here. The advertisement featured NASCAR driver Brad Keselowski tweeting from inside the driver’s seat and promoted a new hash tag page for NASCAR. Those watching thought this was the start of plenty of branded hash tag pages that would overtake the platform.
It’s being reported in a few places that this isn’t quite the case. Twitter is saying these new hash tag pages are specifically for events, not for brands. NASCAR has no control whatsoever over what ended up on the #NASCAR page. Twitter is using these pages to document major events and make it easier for users to feel as if they are experiencing an event without even being in attendance. The algorithm that Twitter is using is able to discern more important tweets, such as those from drivers, from lesser tweets such as from a fan watching at home.
This is a great idea for Twitter, as they are still putting the consumer first. Without having a brand shove a message down your throat they are able to create pages that deal with a brand, but aren’t solely about the brand. The experience of the event will always come first. This is exactly what social media is about.
So what’s next for hash tag pages? Besides major sporting events, I assume major television events such as finales and awards shows will be the next to get the hash tag page treatment. This will make Twitter an even better place to “live” tweet an event as you’ll be able to quickly see a ton of posts and media and become fully engaged without having to seek out a few different hash tags or phrases.
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