Twitch launched in 2011 and has since become one of the most popular social platforms in the world today. For the uninitiated, this is a live streaming service that brings together users with varying interests. Gaming has become the platform’s main attraction, but other interests including cooking and music have found their own homes there as well. Simply put, if a user is looking to get into live streaming, Twitch is a no-brainer. The same can be said for businesses that are endeavoring to expand their content creation efforts. Among the platforms that a social media marketing agency may recommend is Twitch, but there are many more steps that must be taken. This is where Twitch marketing comes into the fold.
Before taking a deep dive into the topic of Twitch marketing, one may wonder what this platform can offer. In other words, what benefits stand to be gained? First, there is an interactive element to consider; by using the Twitch chat, live streamers can interact with viewers, responding to their messages and even receiving donations if their content resonates with audiences. Second, as mentioned earlier, Twitch spans a number of interests, meaning that no matter what you or your business specializes in, there is likely to be a place on the platform for you. With these incentives in mind, here are 5 tips that will help you market more efficiently on Twitch.
1. Have the right technology. Twitch is a live streaming platform, as mentioned earlier. As such, it’s important that your technology is up for the task. While you may be able to get by with your computer’s built-in microphone and webcam, it’s recommended that you invest in more high-end options. Furthermore, ensure that your Internet has enough bandwidth to handle consistent live streaming efforts. The right connection can make all the difference in terms of your video quality, so keep this in mind when putting together a live streaming technology checklist.
2. Set goals but be realistic. Developing a Twitch marketing strategy should be done with grounded expectations in mind. While it’s important to be ambitious on the platform, especially given the sheer competition that exists on it, there are limits to consider. There are certain Twitch-related goals that newcomers to the platform share. For example, endeavor to attract a certain number of subscribers by a set time of the year. You may also set a goal to stream for a minimum number of hours each week. Setting goals will help you better tackle your Twitch marketing efforts.
3. Map out your content ahead of time. When it comes to Twitch marketing, content mapping is essential. Consider what you’d like to live stream throughout any given month so that you can better tackle your efforts moving forward. For example, if you’re using Twitch to showcase recipes that your restaurant offers, decide which ones will be showcased on different days. The same logic applies to other specialties on Twitch, gaming and technology in general included. Speak to an experienced New York social media marketing agency to learn more about content calendars for long-term digital marketing efforts.
4. Collaborate with other Twitch users. Twitch is a platform where influencers are in no short order. Given the sheer volume of use this platform sees, both in terms of content creation and consumption, this should come as little surprise. The volume in question poses opportunities for users and businesses to collaborate, which goes a long way from a Twitch marketing standpoint. Not only does this allow you, as a Twitch user, to create more unique content but it will help you reach a wider audience as well. Not all influencers will be applicable based on your brand, however, so research influencers to see which ones seem to promote synergy best.
5. Apply to become a Twitch partner down the road. As you build authority on Twitch, you may find yourself in a position where you can raise your stock. This can be done by becoming a Twitch partner, which is a user that’s heavily valued by the platform in question. One must meet certain requirements to be eligible for partnership, including creating an active community, having roughly 75 to 80 regular viewers, and streaming for approximately 25 hours each month. The benefits of becoming a Twitch partner are numerous, too. These include, but aren’t limited to, the ability to archive streams for up to 60 days and additional earning opportunities.
About fishbat: fishbat is a full-service New York marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
